#Japan #Tokyo #Recruitment #HR EXPO #Wakaru

Unveiling Innovative Recruitment Strategies at HR EXPO 2026

Introduction to wakaru's Unique Approach
Wakaru, a cutting-edge recruitment SNS operation company, is set to make waves at the 16th HR EXPO taking place from June 17-19, 2026, at Tokyo Big Sight. Known for their unconventional strategy of intentionally avoiding viral content, wakaru focuses on effective recruitment through well-crafted social media strategies.

What to Expect at the Booth
At booth E2-36, attendees will be able to access a range of exclusive services tailored to their recruitment needs. Wakaru's team will provide customized SNS content and design proposals free of charge to participating companies. By discussing their specific recruitment challenges on-site, businesses can expect tailored advice and tools to enhance their social media presence.

• - For Established Accounts: Companies that already have SNS accounts can receive valuable feedback on their current content, along with practical improvement suggestions based on industry best practices.
• - For New Accounts: Companies new to SNS will receive personalized design advice and content ideas aimed at engaging their target audience effectively.

Join Our Seminar on SNS Strategies
On the final day of the event, June 19th, from 10:30 AM to 11:10 AM, Ayami Shibata, wakaru's Sales Manager and Director, will lead a seminar titled “The SNS Strategy That Doesn’t Aim to Go Viral.” Drawing on extensive experience with major corporations, Shibata will discuss strategic methods for successful SNS operation tailored to recruitment goals. This seminar is ideal for anyone who:

• - Manages corporate SNS but does not see the expected recruitment results.
• - Understands the importance of social media but is unsure about how to effectively communicate their message.
• - Believes that aiming for viral content doesn't align with their brand strategy.

Additional Experiences at wakaru's Booth
Apart from personalized content creation, wakaru's booth will feature a rich variety of interactive experiences:

• - Showcase of Successful Accounts: Attendees can explore successful case studies in SNS operations from five major companies, illustrating industry-specific approaches.
• - Live Video Presentations: Watch engaging short videos from wakaru's own SNS accounts that convey the unique appeal of work environments without striving for viral fame.
• - Free Takeaways: Visitors can collect practical materials like “100 Recommended Recruitment SNS Projects” and “Post Design Layout Guides” to immediately apply to their own strategies.
• - Consultation with Experts: Participants can enjoy consultations with SNS professionals to address any hurdles they face, from launching new accounts to improving existing content effectiveness.

About wakaru's Strategy
Wakaru aims to foster genuine connections through social media by creating meaningful content that enhances understanding of companies rather than focusing solely on virality. Their strategic approach provides targeted, well-researched content that resonantly speaks to prospective candidates. With expertise from over 100 companies across diverse industries—including hospitality, retail, manufacturing, IT, and banking—wakaru brings a wealth of experience to recruitment SNS management.

The dedicated team consists of operational directors, SNS designers, and recruitment consultants who collaboratively offer a comprehensive process from planning through to execution and analytical feedback.

Event and Seminar Details

• - Event Name: 16th HR EXPO (General Affairs, HR, Accounting Week Spring])
• - Dates: June 17-19, 2026
• - Location: Tokyo Big Sight, Booth No. E2-36
• - Seminar Topic: The SNS Strategy Not Aiming for Virality—A Look at Long-Term Recruitment Practices
• - Date & Time: June 19, 2026, 10:30 AM - 11:10 AM
• - Registration Links: [Register for Booth, Register for Seminar

Company Overview
Wakaru Inc. (wakaru.inc)

• - Location: 9th Floor, Biz Feel Yotsuya 3-13-7, Shinjuku, Tokyo 160-0004
• - CEO: Kohei Tani
• - Founded: June 11, 2021
• - Employees: 40 (including contractors)
• - Services: Support for recruitment SNS operation, recruitment site and landing page creation, recruitment video production, and marketing support.
• - Website: wakaru.biz

In this fast-evolving recruitment landscape, wakaru stands out by prioritizing meaningful engagement over fleeting trends, making it a perfect fit for businesses looking to define their unique identity in the job market.