#USA #New York #Tequila #New York Rangers #Tres Agaves

Tres Agaves Tequila Officially Joins the New York Rangers

In an exciting new partnership, Tres Agaves Tequila, the celebrated tequila brand, has been named an official sponsor of the New York Rangers, further solidifying its presence in the dynamic world of sports. This announcement, made by Madison Square Garden Sports Corp. on March 6, 2025, marks a significant step for both the tequila brand and the NHL team as they aim to enhance the game day experience for fans.

As part of this collaboration, fans attending Rangers' home games will start to notice Tres Agaves branding prominently displayed. The sponsorship will include dedicated ribbon LED signage within Madison Square Garden, fostering a vibrant atmosphere and enhancing the visual experience for attendees. Additionally, fans watching from home won't miss out, as Tres Agaves will be featured in virtual ads during game broadcasts on MSG Networks, ensuring widespread visibility for the brand.

Tres Agaves is set to gain even more recognition during home games when the “Three Stars” segment highlights outstanding player performances. Their branding will appear on GardenVision, allowing the brand to connect with fans at a pivotal moment in the games.

Jamaal Lesane, COO of MSG Sports, expressed enthusiasm about the new partnership, stating, “We’re excited to welcome Tres Agaves as a sponsor and look forward to integrating their brand into our in-arena experience during Rangers home games.” He emphasized the importance of this collaboration in building a deeper connection with fans both at the arena and at home.

Brie Wohld, Vice President of Marketing at Tres Agaves, echoed this sentiment, highlighting the alignment between the brand and the Rangers. “This sponsorship is a fantastic opportunity to welcome Rangers fans to the world of Tres Agaves – tequila crafted with tradition, authenticity, and excellence,” she said. Known as the number one selling organic tequila in the United States, Tres Agaves offers a range of products ideal for game day celebrations, whether enjoyed in cocktails or neat.

The partnership between the New York Rangers and Tres Agaves is built upon shared values of excellence and community. Both organizations emphasize that success is not solely based on individual talent, but rather on teamwork and collaboration. Their mutual motto, “It Takes Everyone,” serves as a reminder of the importance each member contributes to the overall success, whether on the ice or in the distillery.

About Madison Square Garden Sports Corp.

Madison Square Garden Sports Corp. is renowned for managing prominent sports teams, including the New York Knicks of the NBA and the New York Rangers in the NHL, alongside development league teams such as the Westchester Knicks and the Hartford Wolf Pack. Their multifaceted approach exemplifies their commitment to fostering professional sports, with an extensive portfolio that includes the MSG Training Center in Greenburgh, NY.

About Tres Agaves

Tres Agaves is not just any tequila; it is a premium, organic brand known for its exceptional range of 100% de Agave tequilas and cocktail mixers. Each product, crafted in the historical region of Amatitán, Mexico, showcases the pure essence of blue agave without additives, making it a favorite among tequila aficionados. The innovative mixers also complement their tequilas, enhancing the cocktail experience for enthusiasts.

Together, Tres Agaves and the New York Rangers are setting a new standard in sports sponsorship, emphasizing that enjoyment and community spirit go hand-in-hand, both in the arena and beyond. With this partnership, fans can look forward to an enriched game day experience that celebrates the love of tequila and hockey.