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M•A•C VIVA GLAM and Conner Ives Present Limited-Edition Collection

The intersection of fashion and activism strikes a vibrant note as M•A•C VIVA GLAM collaborates with designer Conner Ives to unveil a limited-edition collection, including a T-shirt and lipstick under the motto "Protect the Dolls." This initiative, launched in honor of Trans Day of Visibility on March 31, promises to make a tangible impact by donating 100% of the proceeds to organizations advocating for trans equality.

A Cultural Movement Brought to Life

The project was born from a powerful moment during Ives’s Fall 2025 runway show, which took place at London Fashion Week. The Protect the Dolls T-shirt, worn by Ives himself during the show's finale, became a symbol of support and unity for the trans community across the United States. Its instant popularity led to sales of over 17,000 units and an impressive fundraising total of $600,000 for Trans Lifeline and Not a Phase in the UK. This collaboration with M•A•C is an exciting opportunity to extend that impact even further.

Collection Details

The limited-edition collection features the original Protect the Dolls T-shirt, now released in a sleek black design adorned with M•A•C VIVA GLAM branding across the back. Alongside the T-shirt, they are also offering a special VIVA GLAM lipstick called Viva Planet, a versatile pink-beige hue meant to flatter a wide array of skin tones. Both items are coveted additions for supporters of trans rights and those who appreciate bold fashion statements.

M•A•C Global Creative Director, Nicola Formichetti, expressed the significance of this partnership, stating, "Conner represents a new generation of designers who use their platform with purpose. VIVA GLAM has always stood for advocacy and action, and this collaboration enhances that mission, broadening our support for trans communities globally."

Amplifying Voices and Visibility

In an effort to amplify the message of protection, the campaign is supported by a diverse group of influential figures, referred to as the trailblazing dolls. This notable cast includes:

• - Dominique Jackson: Acclaimed for her role as Elektra Abundance in the series Pose.
• - Josephine DuPont: Renowned model and influencer, known as one half of the DuPont Twins.
• - Ivy Stewart: A ballroom icon and leader of the House of Revlon.
• - Green Kim: DJ, model, and founder of Club Kim.

Their involvement highlights the global impact of this initiative and reinforces the sense of community among the LGBTQIA+ collective.

A Personal Journey for Ives

For Conner Ives, this collaboration resonates deeply on a personal level. He shared, "Having grown up being endlessly inspired by previous VIVA GLAM campaigns, I now find it a privilege to be part of this important dialogue. The dolls represent my family, and with this partnership, we are united in supporting a community that clearly needs it. Together, we can foster conversation, spark curiosity, and provide necessary support for those whose lives—and voices—must be protected and celebrated."

Mission-Driven Approach

The partnership underscores M•A•C VIVA GLAM’s broader commitment to supporting non-profit organizations that serve the trans and LGBTQ+ communities. Significant partnerships include Mermaids, a charity that offers support for transgender and nonbinary youth in the UK, and The Trevor Project in the U.S., which provides crisis intervention and suicide prevention services for LGBTQ+ youth.

Availability and Pricing

The highly anticipated collection will be exclusively available online in the United States starting March 31. The Protect the Dolls T-shirt is priced at $100, while the VIVA GLAM lipstick retails for $25. Given the limited quantities, fans are encouraged to act quickly to secure these items.

As awareness grows, M•A•C VIVA GLAM continues to lead the charge against discrimination and to advocate for a more inclusive world. Stay informed of updates and behind-the-scenes content by following @MACCosmetics as we approach the launch.

Final Thought

By joining forces with Conner Ives, M•A•C VIVA GLAM not only elevates fashion but also brings to light critical social issues. Together, they champion a cause that embodies empowerment and unity, paving the way toward a future where everyone, regardless of gender identity, can feel seen, celebrated, and supported.