#USA #Parsippany #Ferrero Rocher #Nutella #Tic Tac

Ferrero's New Innovations Set to Energize North American Market

Ferrero North America, a key player in the global sweet-packaged food industry, is gearing up to showcase a remarkable lineup of new product innovations at the upcoming Sweets & Snacks Expo 2025. With a keen focus on enhancing brand engagement and market expansion, Ferrero is set to unveil a variety of treats that embody their commitment to quality and creativity. The excitement surrounding these new offerings is a testament to Ferrero's strategy aimed at further bolstering its growth in the North American market.

Among the highlights of Ferrero's upcoming innovations are:

• - Ferrero Rocher® Chocolate Squares: These new chocolate squares present the classic Ferrero Rocher experience in a fresh format, housed in a resealable stand-up bag perfect for sharing. Each chocolate square features a shell of decadent chocolate, a creamy filling, and crunchy hazelnuts, available in multiple varieties like Milk Hazelnut and Dark Hazelnut starting September 2025.

• - Tic Tac® Dr Pepper: This novel flavor collaboration combines the distinct sweetness of the beloved soft drink, Dr Pepper, with Tic Tac's unique format, anticipated to hit shelves in Fall 2025.

• - Nutella® Peanut: Marking a significant milestone, this product is Nutella's first flavor innovation in over 60 years, marrying the unique creaminess of Nutella with the delectable taste of roasted peanuts. Launching in Spring 2026, this new addition is poised to attract a diverse audience of consumers.

Michael Lindsey, President and Chief Business Officer of Ferrero North America, expressed enthusiasm about the brand's momentum, stating, "Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history." He emphasized how these innovations will not only captivate loyal fans but also draw in new customers, enhancing brand engagement in the process.

Additionally, the Sweets & Snacks Expo will feature an array of other exciting product launches from Ferrero:

• - Butterfinger® Flavors: Introducing a Marshmallow Butterfinger flavor just in time for Halloween, building on the previous success of its Salted Caramel Butterfinger.
• - CRUNCH® White: A limited-time white chocolate version of the iconic CRUNCH bar.
• - Kinder Schoko-Bons: A delightful take on the classic Kinder chocolate, combining smooth milk chocolate, creamy centers, and crispy hazelnuts, perfect for holiday sharing.

Furthermore, Ferrero will present revamped versions of beloved favorites, such as the relaunch of Keebler® Chips Deluxe cookies, featuring new cookie creations including:

• - Keebler® Chips Deluxe Fudge Filled: A chocolate chip cookie with a soft fudge center.
• - Keebler® Chips Deluxe Brownie: A soft-baked chocolate treat for cookie lovers.
• - Keebler® Chips Deluxe CRUNCH: Partnering with CRUNCH for a cookie that adds a delightful crisp to the experience.

The company is also set to introduce seasonal and festive treats to align with upcoming celebrations. Their commitment to innovation and quality, coupled with substantial investments in growth and infrastructure, reflects Ferrero's determination to claim a leading position in the North American market.

In the past five years, Ferrero has invested significantly to enhance manufacturing facilities and logistics networks across the U.S. and Canada. This includes establishing an Innovation Center and North America R&D Labs in Chicago, expanding operations in Illinois and Ontario, and setting up new distribution centers in Pennsylvania, Georgia, and Arizona.

Visitors attending the Sweets & Snacks Expo can find Ferrero at Booth #1802, where the company will be showcasing its vibrant new offerings. For updates or more information, enthusiasts can visit Ferrero North America.

Ferrero, founded in 1946 in Alba, Piedmont, has evolved into one of the largest sweet-packaged food companies globally, with a diverse portfolio that spans more than 35 iconic brands available in over 170 countries. With a strong commitment to quality, heritage, and community engagement, Ferrero continues to delight consumers around the world.

For those intrigued by the latest news, follow @FerreroNACorp on social media for updates and behind-the-scenes looks at their beloved brands.