#Japan #Tokyo #Collaboration #Hello Kitty #WILLSELECTION

Charming New Collaboration: WILLSELECTION × Hello Kitty

WILLSELECTION, a brand under BURNEDROSE JAPAN LIMITED, has teamed up with the iconic character Hello Kitty for its very first collaboration. This delightful collection will be available for an exclusive early release on July 16, 2026, at Lumine Est Shinjuku, Lumine Yurakucho, and online stores, followed by a nationwide release on July 19, 2026. The collaboration showcases the perfect blend of feminine style and playful design, perfect for those who have always cherished their love for Hello Kitty.

Exciting Product Lineup

The collection features a range of stylish items that truly capture the essence of both brands. Here are some highlights:

1. Embroidered Cut Top

• - Price: ¥7,920 (including tax)
• - Color Options: Off-White, Black (available in two designs: seated and concealed)

This eye-catching T-shirt includes an adorable embroidered Hello Kitty on the chest pocket. It’s made for a stylish yet comfortable wear, with colors to choose from—White and Black—with each featuring two fun design variations: 'seated' and 'concealed'. The logo embroidery at the back neck adds a subtle charm that complements the feminine silhouette characteristic of WILLSELECTION. It is a perfect blend of elegant design with a touch of Hello Kitty whimsy.

2. Embroidered Knit Cardigan

• - Price: ¥12,980 (including tax)
• - Color Options: Off-White, Pink, Navy

This knit cardigan is a special piece that features various iconic elements associated with Hello Kitty. With playful details such as scattered ribbons, apples, and a peek of Hello Kitty's embroidery from the pocket, it's an enticing option for fashion enthusiasts. The addition of the logo embroidery on the pocket, paired with gold buttons, enhances its luxurious appeal, making it a standout item in any wardrobe. This uniquely designed cardigan can be the centerpiece of your outfit, allowing for both comfort and style.

For those eager to explore the full collection, special pages showcasing these items are available on the WILLSELECTION official online shop.

Availability and Store Information

The collection launches on July 16, 2026, with early availability at:

• - Lumine Est Shinjuku
• - Lumine Yurakucho
• - Online shop

It will then be released nationwide on July 19, 2026. Items can also be found at retail outlets across the country, as well as via the WILLSELECTION online shop.

About WILLSELECTION

WILLSELECTION's overarching brand concept is to encourage every woman to embrace her inner charm and to be loved by all. Ranging from casual to elegant styles, they blend couture vibes with playful details, creating feminine real clothes that enable women to welcome each day with happiness.

For more updates, follow their official social media accounts:

• - Instagram: @willselection_official
• - X: @WS09800

Company Overview

• - Company Name: BURNEDROSE JAPAN LIMITED
• - Founded: 1976
• - CEO: Hiroyuki Kojima
• - Location: 22-9 Higashi Gotanda 2-chome, Shinagawa-ku, Tokyo, 3rd Floor, Sumitomo Realty Ohsaki Twin Building West
• - Contact: 03-6400-5515
• - Corporate website: Company Overview Page