#Japan #Tokyo #Pepper Lunch #Hot Palette #Pepper Rice

World Pepper Rice Day on July 3rd

This July 3rd marks a monumental day for Pepper Lunch as it celebrates 'World Pepper Rice Day' across 517 locations globally! The event recognizes the opening day of the very first Pepper Lunch restaurant, showcasing a commitment to bringing people together through a shared love of cooking and dining.

A Unique Global Event

For the very first time, Pepper Lunch will run the same campaign simultaneously across 17 countries and regions, including Japan. The centerpiece of this celebration is an exciting promotion for the iconic Beef Pepper Rice. Customers dining in can enjoy a special offer: buy one Beef Pepper Rice (regular size) for 840 yen and get another for free! This promotion exclusively applies to dine-in customers and is set to create a buzz as it’s the first time such an offer has been made available on this scale.

In addition to the delectable offers on July 3rd, diners will also have a chance to win scratch-off coupons for their next visit! The coupons can reward customers with various benefits, including a free Beef Pepper Rice or discounts on select items, enhancing the overall dining experience.

Registration as a Memorial Day

The day will also be recognized officially in Japan as the 'Pepper Rice Day', receiving formal registration from the Japan Anniversary Association. This recognition reflects the brand's commitment to its heritage, as the Beef Pepper Rice recipe is slated for a revival in taste by April 2025, giving diners more choices in portion sizes to cater to their lifestyle preferences.

Promotional Campaign Details

Here's a quick overview of what to expect on July 3rd:

• - Free Beef Pepper Rice Offer: Purchase one Beef Pepper Rice (regular size) and receive another for free (dine-in only).
• - Scratch-off Coupons: Customers will receive a coupon for future visits with benefits that may include:

- 1 Beef Pepper Rice for free
- 100 yen discount on Beef Pepper Rice
- Free egg topping
- Free Medium Soft Drink

The coupon is valid from July 4th to August 5th, 2025, making it an excellent opportunity for customers to revisit their favorite Pepper Lunch locations. Some specific stores in Japan will not participate in this promotion, so guests are encouraged to check beforehand.

Celebrating Through Social Media and Film

In honor of 'World Pepper Rice Day', Pepper Lunch will also release an original video that compiles clips from official social media accounts around the world. This video aims to capture the essence of Pepper Lunch and share it with fans, further enhancing engagement through platforms like Instagram and X (formerly Twitter). Customers are encouraged to follow the official accounts to catch glimpses of the exciting video content.

• - Instagram
• - X (Twitter)
• - Facebook

About Pepper Lunch

Founded 31 years ago, Pepper Lunch delivers a unique culinary experience, creating an atmosphere where guests can sizzle their meals to perfection right on the iron plates. With enticing aromas from freshly ground black pepper and meat sizzling away, diners are encouraged to mix their ingredients for a personalized meal. The experience culminates in enjoying delicious, hot meals straight from the grill. Discover more about Pepper Lunch through their official website and apps, which enable guests to explore menus and stay connected with the brand.

• - Official Website
• - Mobile App

About Hot Palette Inc.

Founded in 2020, Hot Palette Inc. aims to spread smiles through delectable food experiences. The company is dedicated to redefining 'fast food' with a focus on energizing meals that cater to everyone. In its pursuit of innovation within the food industry, it operates various sectors—from restaurants to food franchises, ensuring that quality dining experiences are accessible to all. For more information, refer to the company’s corporate site.

• - Corporate Site