#Japan #Amazon #Tokyo #Rakuten #SEO

Unlocking the Power of EC Marketplaces: Amazon vs Rakuten

In today's competitive e-commerce landscape, understanding the nuances of leading online marketplaces can be the difference between success and stagnation. With Amazon and Rakuten commanding more than 50% of Japan's e-commerce market, mastering their respective strategies is crucial.

A free online webinar titled "Unlocking Cutting-Edge Customer Acquisition Strategies: Amazon vs Rakuten" will be held on July 29, 2025, at 1 PM (JST), co-organized by six premier companies including Minato Inc., Pureflat Co., Ltd., Nint Co., Ltd., Caster Co., Ltd., GROOVE Co., Ltd., and Sobani Co., Ltd..

Understanding the Marketplace Differences

The user interfaces (UI) of these two platforms mark significant differences. Amazon employs a catalog-style UI where each product gets its own page, creating a streamlined purchasing experience that is straightforward for users. Conversely, Rakuten allows for a customizable storefront where sellers can showcase their individuality through tailored images and descriptions, thus crafting a unique shopping experience.

These UI differences go beyond aesthetics—they deeply influence how SEO, advertising, and sales strategies are deployed across the platforms. This webinar aims to dissect these differences and arm participants with actionable insights tailored to each marketplace's specific dynamics.

What Will You Learn?

Participants will gain insights into distinct strategies that can effectively enhance customer acquisition on Amazon and Rakuten. The webinar agenda covers the following key topics and insights into best practices:
1. Rakuten SEO Fundamentals: Understand the core algorithms and improvement points for product pages to enhance visibility.
2. Maximizing Rakuten Advertising Performance: Discover optimal operational tactics to maximize your advertising ROI on Rakuten.
3. Successful Rakuten Sale Strategies: Examine case studies from successful sales events and learn data-utilization techniques.
4. Basic Logic of Amazon SEO: Get acquainted with the fundamental principles of SEO specific to Amazon and practical techniques for implementation.
5. Enhancing Amazon Advertising Success: Explore methods for leveraging Amazon Marketing Services (AMC) to boost your advertising efforts.
6. Winning Strategies for Amazon Sales: Analyze common traits of successful Amazon sellers, focusing on Prime Day operations and strategies for upcoming sales events.

Attendees will walk away with the knowledge to better understand customer acquisition strategies relevant to their specific business models and gain insights to formulate effective actions tailored to each marketplace.

Who Should Attend?

This webinar is ideal for:

• - Businesses retailing on both Amazon and Rakuten but uncertain about the optimal operational strategies per marketplace.
• - Marketers eager to identify advertising practices and SEO strategies that can enhance their performance.
• - Anyone looking to maximize sales during events using tailored marketplace optimization tactics.
• - Professionals who value learning data-driven practices and insights in a focused timeframe to elevate their company's e-commerce strategy.

Event Details

Date & Time: July 29, 2025, 1 PM - 4:30 PM (JST)
Format: Online
Fee: Free
To ensure your spot, please register in advance through our official signup page. After registration, participants will receive a URL for event access. An archive of the session will also be available for those unable to attend live, so don’t miss out.

About Minato Inc.

Founded in October 2018, Minato, located in Tokyo’s Minato Ward, specializes in providing digital marketing consultancy services, focusing on enhancing client performance in various e-commerce platforms. Our team combines extensive insights from both offline and online business tactics, striving to deliver actionable strategies and support for businesses aiming to thrive in the fast-evolving digital marketplace.

For more information, visit us at Minato Inc or view our services offered to help elevate your e-commerce strategy.