Innovative On-Demand Apparel Sales by Paintory for IP 'Urutto Urufu'

Paintory's Innovative Approach to On-Demand Apparel Sales

In March 2026, Paintory, a leading provider of custom apparel solutions, introduced a seamless service for corporate clients, specifically targeting the merchandising rights and copyright management for the original IP 'Urutto Urufu'. Collaborating with Green Camel, based in Tokyo, the initiative aims to facilitate the creation of custom apparel and goods featuring this charming character IP.

The current strategy revolves around supporting the establishment of an e-commerce site on platforms like BASE for 'Urutto Urufu'. This partnership allows for an API integration between Green Camel’s online store and Paintory’s services, streamlining the entire supply chain from order to manufacturing and delivery. As a result, customers can now place orders for as few as one piece without the worry of excess inventory, marking a significant shift in the traditional merchandising model.

Paintory's mission underscores its commitment to enabling individuals to achieve self-fulfillment through unique, high-quality custom apparel that reflects the diversity of personal tastes. Since launching its platform in November 2017, Paintory has provided services to individuals, allowing them to design and sell apparel without the burdens of inventory risk.

Elevating D2C Custom Apparel for Corporates

Starting in April 2024, Paintory plans to expand its services for corporate clients further by offering full support for brand planning and product development, alongside production and e-commerce site creation. With thousands of customizable body types and intricate print and embroidery options, businesses can now leverage Paintory's solutions to create a wide range of customized apparel. This also includes seamless API integration with existing e-commerce sites, making it easier for companies to access Paintory's robust features.

This innovative partnership presents a sustainable alternative to mass production, allowing for on-demand sales which reduce wastage and align with eco-conscious consumer behavior.

Green Camel's Vision for IP 'Urutto Urufu'

Green Camel specializes in managing and producing products related to original characters and IPs. Their self-developed character, 'Urutto Urufu', represents warm-hearted moments and delightful interactions between lovable characters. However, initial recognition for a newly launched IP can be challenging, which is why Green Camel decided to start selling apparel and goods themselves. This step enables them to generate demand data and establish a basis for future licensing negotiations. It also allows them to forge closer connections with their fanbase.

Despite the initial lack of resources for production and distribution, Green Camel adopted Paintory’s no-inventory, on-demand model, facilitating smooth transactions and production capabilities. This collaboration not only helps boost awareness of the 'Urutto Urufu' brand but also provides avenues for strategic test marketing and product launches that resonate with audience preferences.

Key Features of Paintory’s Service

1. Reduction of Inventory Risk: By utilizing a made-to-order model, Paintory eliminates the risk of unsold stock, enabling continuous sales of apparel and goods.
2. Streamlined Operations: Paintory manages the entire process from site setup to production and delivery, significantly reducing operational burdens typically faced by apparel businesses.
3. Expanded IP Recognition and Monetization: The collaboration allows for revenue generation through apparel sales while simultaneously raising awareness for the 'Urutto Urufu' brand.
4. Marketing Testing: Paintory's model promotes the testing of diverse product offerings, accumulating valuable sales data for future product development.

Paintory is dedicated to the proliferation of high-value D2C custom apparel, continuously enhancing its services on both the consumer and corporate fronts.

Explore 'Urutto Urufu' Merchandise

Some highlighted items include:

For more information, visit the official website.

About Green Camel

Founded in 1973, Green Camel has established itself at the forefront of managing artwork commercialization and licensing, focusing on original characters and IPs. More information about their offerings can be found at Green Camel’s Website.

About Paintory

Established in 2015, Paintory operates the platform 'paintory.com', enabling custom apparel creation without inventory risk. Check out their services at Paintory’s Website and paintory.com.