Unlocking Regional Appeal: The Power of Local Products Analysis Dashboard
Loyalty Marketing Co., Ltd., based in Shibuya, Tokyo, and known for its popular Ponta point system, has unveiled a comprehensive tool called the "Regional Development Dashboard," aimed at dissecting regional attractions and residents' perceptions. Scheduled for public release on August 7, 2025, this dashboard integrates data collected from approximately 150,000 Ponta research members regarding local products and around 110,000 members concerning regional revitalization. Using the advanced data visualization platform Tableau Public, LM offers a clear view of residents' behaviors, including their awareness of local specialties, hometown tax donations, tourism satisfaction, and intentions to relocate.
The LM team skillfully joins over 100 million Ponta ID members' data, which comprises attributes and behaviors, enabling an extensive analysis of consumer trends and values. The dashboard features two primary segments: the Local Products Panel and the Regional Revitalization Panel, each built on robust survey data from Ponta research members. These panels allow users to identify characteristics based on respondent profiles, their purchasing behaviors, and regional distinctions.
Focusing on the Local Products Panel, users can easily analyze purchasing trends categorized by each region’s specialty items and demographic distributions among buyers. It aids stakeholders in grasping the overall landscape of local specialties and comparing trends seamlessly.
On the other hand, the Regional Revitalization Panel consists of five sections: tourism, relation populations, migration, administrative localities, and hometown tax contributions. Each section thoroughly covers evaluations of tourist destinations, administrative services, and the mindset towards moving to new locales. These insights enable local governments and businesses involved in regional revitalization to identify the unique features and challenges in their respective areas. Thus, stakeholders can strategize more effectively using the insights garnered from the dashboard.
Example findings from the product panel reveal intricate details about consumer behaviors. For instance, meat purchasers from Miyazaki Prefecture primarily include men aged 40 to 80 and women in their 50s to 70s, indicating specific target demographics. Moreover, their primary purchase motivations range from treating themselves to common meals, showcasing the socio-economic aspects driving consumer choices.
Exploring the relation population panel, an intriguing finding emerges from the responses gathered in Okinawa, where visitors often have ties to Tokyo and Fukuoka for business trips and to Kanagawa for family connections. This data can influence tourism strategies, connecting Okinawa’s community with metropolitan areas.
Moreover, the administrative locality section within the revitalization panel reveals high satisfaction levels regarding childcare and education in cities like Nagareyama, Chiba Prefecture. Such findings can help local authorities enhance community services aligning with residents' expectations and needs.
The dashboard presents aggregated metrics that allow users to delve deeper into various facets of purchasing trends and regional analysis. The Local Products Panel outlines metrics like purchase origin rankings, buyer demographics, and purchasing behaviors, while the Regional Revitalization Panel covers themes such as tourism, migration, and hometown tax contributions to provide a holistic understanding of local dynamics.
With an eye toward the future, LM intends to conduct annual updates on this service to maintain its relevance and accuracy. It operates in strict compliance with the Ponta membership agreements and data privacy laws, ensuring responsible handling of member data. The Regional Development Dashboard stands as a testament to their commitment, aiming to bridge the gap between data insights and practical marketing solutions for businesses leveraging the power of local products and regional engagement. This innovative tool can catalyze significant improvements in how we perceive and engage with our local communities while shining a light on the unique characteristics that define each region in Japan.
The LM team skillfully joins over 100 million Ponta ID members' data, which comprises attributes and behaviors, enabling an extensive analysis of consumer trends and values. The dashboard features two primary segments: the Local Products Panel and the Regional Revitalization Panel, each built on robust survey data from Ponta research members. These panels allow users to identify characteristics based on respondent profiles, their purchasing behaviors, and regional distinctions.
Focusing on the Local Products Panel, users can easily analyze purchasing trends categorized by each region’s specialty items and demographic distributions among buyers. It aids stakeholders in grasping the overall landscape of local specialties and comparing trends seamlessly.
On the other hand, the Regional Revitalization Panel consists of five sections: tourism, relation populations, migration, administrative localities, and hometown tax contributions. Each section thoroughly covers evaluations of tourist destinations, administrative services, and the mindset towards moving to new locales. These insights enable local governments and businesses involved in regional revitalization to identify the unique features and challenges in their respective areas. Thus, stakeholders can strategize more effectively using the insights garnered from the dashboard.
Example findings from the product panel reveal intricate details about consumer behaviors. For instance, meat purchasers from Miyazaki Prefecture primarily include men aged 40 to 80 and women in their 50s to 70s, indicating specific target demographics. Moreover, their primary purchase motivations range from treating themselves to common meals, showcasing the socio-economic aspects driving consumer choices.
Exploring the relation population panel, an intriguing finding emerges from the responses gathered in Okinawa, where visitors often have ties to Tokyo and Fukuoka for business trips and to Kanagawa for family connections. This data can influence tourism strategies, connecting Okinawa’s community with metropolitan areas.
Moreover, the administrative locality section within the revitalization panel reveals high satisfaction levels regarding childcare and education in cities like Nagareyama, Chiba Prefecture. Such findings can help local authorities enhance community services aligning with residents' expectations and needs.
The dashboard presents aggregated metrics that allow users to delve deeper into various facets of purchasing trends and regional analysis. The Local Products Panel outlines metrics like purchase origin rankings, buyer demographics, and purchasing behaviors, while the Regional Revitalization Panel covers themes such as tourism, migration, and hometown tax contributions to provide a holistic understanding of local dynamics.
With an eye toward the future, LM intends to conduct annual updates on this service to maintain its relevance and accuracy. It operates in strict compliance with the Ponta membership agreements and data privacy laws, ensuring responsible handling of member data. The Regional Development Dashboard stands as a testament to their commitment, aiming to bridge the gap between data insights and practical marketing solutions for businesses leveraging the power of local products and regional engagement. This innovative tool can catalyze significant improvements in how we perceive and engage with our local communities while shining a light on the unique characteristics that define each region in Japan.
Topics Consumer Products & Retail）
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