FEELINGIRL Dazzles at NYC's TikTok Shop Super Brand Day Event

In the fast-paced world of shapewear, FEELINGIRL is making a pronounced statement. This self-confidence-oriented brand, which provides stylish undergarments suitable for women at all ages and stages, has been gaining popularity through innovative products and effective marketing strategies. On March 15th, 2025, the brand partnered with TikTok Shop to host its Super Brand Day in New York City. The event not only illustrated FEELINGIRL's unique appeal but also enhanced its market visibility.

FEELINGIRL stands out as one of the burgeoning direct-to-consumer brands in the U.S. The brand takes a different stance from its competitors, which often lean towards luxurious simplicity or high-compression products. Instead, FEELINGIRL integrates patented 3D seamless knitting technology with high-performance fabrics that prioritize comfort and enhance natural curves. The mission is clear: the products aim to empower women, giving them confidence through supportive and flattering apparel rather than simply reshaping their figures.

The strength of FEELINGIRL's brand presence is particularly apparent on TikTok, where it has accumulated over a billion views and reached around 30 billion exposures during live streams. This impressive digital footprint has helped cultivate a loyal customer base well over ten million, thanks largely to its astute use of social media and collaborations with influencers.

Reflecting its commitment to fostering a sense of community and engagement, the Super Brand Day event in Manhattan was themed “FEEL CONFIDENT, BE YOU.” A fashion bus tour took participants through some of New York City’s iconic landmarks along three themed routes. The Daylight Route featured stops at Bryant Park, the Flatiron Building, SoHo, and City Hall. As the bus made its way through the city, influencers interacted with onlookers while distributing gifts, infusing a vibrant atmosphere throughout the day.

The Sunset Route went past Battery Park, Brookfield Place, and included a Liberty Cruise, culminating with a stop at The Intrepid on West 42nd Street. The warm golden hues of sunset amplified the excitement, as influencers documented their experience while interacting with fans. Finally, the Night Route took the tour to Times Square and Hudson Yards, where the dazzling lights provided a fittingly glamorous backdrop to the evening festivities.

Over a hundred prominent TikTok influencers participated in this event, resulting in approximately 300 million impressions online. Beyond this successful promotion, the brand's engagement with over 200,000 creators has greatly enhanced its visibility, aiming to convert social media exposure into tangible sales through various platforms. By prioritizing a multi-channel sales strategy, including direct online sales and social media commerce via TikTok Shop, FEELINGIRL is solidifying its influence, especially among younger demographics.

These concerted efforts have yielded notable results. Despite challenges presented by the pandemic, FEELINGIRL maintained an impressive 100% year-over-year growth, with sales exceeding 100% annually. Its flagship bra product has sold over a million units, establishing itself as a standout in the shapewear category. This well-rounded strategy not only enhances the brand's market presence but also ensures recognition as a visionary leader in both innovation and customer engagement.

Moving forward, FEELINGIRL is expanding its horizons beyond mere shapewear. The brand is evolving into a comprehensive lifestyle collection that includes activewear and intimate apparel designed to meet the diverse requirements of modern women in various environments. FEELINGIRL's conscious approach to cultivating a unique brand identity coupled with its dedication to innovation promises to secure its legacy in an increasingly competitive marketplace.

For more information, individuals can visit FEELINGIRL's website or search for “FEELINGIRL” on Amazon.

About FEELINGIRL

FEELINGIRL embodies confidence through a versatile array of shapewear tailored for all ages and body types. The brand emphasizes advanced technology and quality fabrics that prioritize comfort, helping to enhance natural beauty. Dedicated to fostering self-assurance, FEELINGIRL is committed to producing inclusive shapewear that uplifts and empowers every woman.