Celebrating the Launch of MyFootcraft
On May 28, 2023, Japan SigmaX Corporation, known for its sports support and care products under the brand ZAMST, organized a media briefing to unveil their innovative 3D foot scanning service,
MyFootcraft. The event received enthusiastic feedback from participants, with many exclaiming, "Truly, a revolution for foot care!"
The Importance of Insoles in Athletic Support
As the leading company in terms of medical supply shipments to healthcare facilities in Japan, ZAMST combines its medical expertise with sports insights to develop products that support athletes and active individuals. During the media conference, Koichi Sokawa, head of the Sports Division, highlighted the surge in the market for sports insoles, projected to reach 5 billion yen in shipment value during the 2023 fiscal year, marking a 1.7 times increase compared to pre-pandemic levels in 2019. The sales of ZAMST's insoles have also surged, achieving a remarkable growth of 2.2 times since before the pandemic, reaching approximately 380,000 pairs.
Insoles began as essential items for ski boots but evolved significantly after the 2007 Tokyo Marathon. As more health-conscious individuals embraced running, the demand for high-quality insoles grew. However, many athletes remain unaware of their foot conditions, leading to potential injuries. ZAMST has been addressing these issues since its entry into the insoles market in 2010, focusing on educating users about foot health.
The Introduction of MyFootcraft
The star of the event, MyFootcraft, was launched to offer a solution. This 3D scanner measures up to 13 parameters including foot length, width, arch height, and alignment, allowing users to visualize their foot's condition accurately. The slogan "Awaken Your New Self!" encapsulates ZAMST's commitment to supporting athletes from the ground up, through the
ZAMST Footcraft Athlete Support Project.
Shogo Yoshida from the product planning and development department explained the anatomy of the foot's arch and the risks associated with its deterioration in both sports and daily life. Media attendees also had the opportunity to experience MyFootcraft firsthand, which made it possible to observe differences in foot structure and identify conditions like flat feet or high arches.
The event not only showcased the measurement capabilities of MyFootcraft but also included a demonstration of the
Windlass Mechanism in foot biomechanics, which helps elevate the foot's arch. By utilizing specialized molding equipment, ZAMST creates personalized insoles known as
Footcraft CUSTOM to cater to individual needs and concerns.
Participant Feedback: A Game Changer
Feedback from media representatives was overwhelmingly positive. One participant, who had sought treatment for foot pain, was astonished that MyFootcraft could identify the issues in only 10 minutes, providing tailored insoles that immediately improved comfort. This firsthand experience underscored the innovative approach ZAMST has taken, merging medical knowledge with cutting-edge technology.
Future Events and Initiatives
Looking ahead, ZAMST plans to install MyFootcraft scanners in sports retail stores to bring this technology closer to consumers. They will also host an experiential event,
ZAMST Footcraft Fes. in Tokyo, from June 20-22 and June 27-29 at Futako-Tamagawa Rise. This event aims to educate attendees on the connection between foot health and performance, featuring talks from top athletes and opportunities to get personalized foot measurements.
About MyFootcraft
MyFootcraft leverages a uniquely developed 3D foot scanning system to deliver non-contact, high-precision foot analysis. This service enables users to:
- - Scan their feet in 360 degrees, accurately measuring feet metrics while eliminating the need to remove socks.
- - Visualize subtle differences in foot structure.
- - Receive tailored product recommendations based on measurement data and individual requirements.
For more details about
MyFootcraft and the upcoming event schedule, visitors can check ZAMST's official website.
About ZAMST
Founded in 1993 by Japan SigmaX, ZAMST is a sports support brand that incorporates orthopedic insights to create products that enhance injury prevention and athletic performance. The company is committed to continual innovation to support athletes at all levels, ensuring they can achieve their optimum performance.
About Japan SigmaX
Based in Shinjuku, Tokyo, Japan SigmaX specializes in the orthopedic field, providing an array of products and services aimed at supporting physical activity. Their innovative brand ZAMST has gained recognition both domestically and internationally, reflecting their dedication to enhancing health and performance in various domains. For more information, visit their official website.