On September 24, 2026, Tokiwa Pharmaceutical Co., part of the Noevir Group, will unveil a limited-edition Care Bears™ design of their immensely popular ‘Shooting Liquid Eyebrow’ product from the Sana Newborn range. This eyebrow makeup has sold over 31 million units, making it a staple in beauty routines nationwide.
The 'Shooting Liquid Eyebrow' is renowned for its ultra-fine brush that draws precise lines as thin as 0.01mm, allowing for a natural finish that mimics your own brows. The remarkable feature of this product is its meticulously crafted brush, made from a blend of two types of carefully selected hairs and assembled by skilled artisans. This design ensures that users can create delicate lines effortlessly. Further enhancing its appeal, the proprietary dye formula not only adheres effectively to the skin's surface but also offers long-lasting wear and vibrant coloration.
With this launch, Sana aims to make daily eyebrow routines a positive and enjoyable experience. Thus, the cheerful and beloved design of Care Bears serves as the packaging's artistic theme, aligning with the cosmic concept of the 'Shooting Liquid Eyebrow.' This limited design features playful artwork reminiscent of colorful sticker designs, guaranteed to boost your mood every time you see it.
In response to the current sticker craze, the packaging design features the Care Bears in various fun expressions—some as planets, while others don astronaut outfits—showcasing their whimsical charm.
Product Highlights
1.
Ultra-Fine Brush for Easy Use
The brush design focuses on usability, allowing you to create refined lines with precision, resulting in a natural eyebrow appearance that seamlessly blends in with your natural brows.
2.
Long-Lasting Formula with Rich Coloration
The unique dye formula ensures not only longevity, maintaining deep colors throughout the day but also incorporates smooth viscosity to prevent smudging and wear. This makes it exceptionally resistant to rubbing, ensuring that your brows look fresh from morning to night.
Product Lineup
The 'Shooting Liquid Eyebrow' product has captively engaged users since its 2025 launch, recognized for its ease of use, quality finish, and resilience.
About Care Bears™
Introduced in 1982, Care Bears started as consumer products and greeting cards before expanding into television shows and movies. They debuted on television in 1983, evolving into a long-lasting animated series and the famous Care Bears Movie trilogy in 1985. In Fall 2015, Netflix featured an original CG animated series titled 'Care Bears & Cousins,' and a refreshed brand with 'Care Bears: Unlock the Magic' emerged in 2019. With ample global engagement over roughly 45 years, Care Bears continues to be loved across generations, maintaining a strong retail presence and a dedicated fanbase.
For more information, visit Sana's official site at
Sana Newborn or
Sana Online Shop.
Customer Inquiries & Retailers
For questions, the Customer Consultation Office at Tokiwa Pharmaceutical Co. (Sana) can be reached at 0120-081-937. The product will be available at various variety shops, drugstores, and mass retailers nationwide, including their official online store.