#United States #Korean BBQ #Jollibee #West Covina #KATSEYE

Jollibee Unveils the KATSEYE Special Korean BBQ Chicken Menu

Jollibee, the renowned global fast-food chain famous for its mouth-watering Chickenjoy and standout Chicken Sandwiches, has launched its latest culinary offering: the KATSEYE Special Korean BBQ Chicken Sandwich and Fried Chicken. This new addition is in collaboration with the global girl group sensation, KATSEYE, marking a fusion of exciting flavors and cultural connections.

A Saucy Collaboration

Following its recognition as the best fast food fried chicken for the second consecutive year by USA TODAY, Jollibee is now venturing into a daring partnership. The KATSEYE Special features a unique Korean BBQ sauce that combines a rich soy glaze with the spicy kick of gochujang. This innovative sauce tempts the taste buds with its sweet and savory profile, designed to enhance the already popular fried chicken offering at Jollibee.

Served on a fluffy toasted brioche bun, the KATSEYE Special Korean BBQ Chicken Sandwich is more than a meal; it's an experience. It is elegantly crafted with fresh cucumber slices, thinly sliced red onions, and a sprinkle of cilantro, which adds a refreshing twist to each bite and elevates the flavor profile to new heights. On the bone-in side, the Korean BBQ Fried Chicken remains true to Jollibee's signature preparation—crispy on the outside and juicy within—ensuring a satisfying crunch that fans have come to love.

The Essence of KATSEYE

KATSEYE, a six-member girl group freshly recognized for their outstanding artistry with a win at the 2025 MTV Video Music Awards, embodies the spirit of innovation and creativity. Their distinctive music and vibrant dance performances resonate with a global audience, inspiring many to embrace their individual styles and personalities. Through this collaboration, KATSEYE not only introduces its influence into the culinary world but also encourages fans to connect through flavors that celebrate boldness and self-expression.

Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America, expressed his enthusiasm: "Jollibee is celebrated for serving up joy with crispy and juicy offerings—and now we can add 'saucy' to that list, thanks to our exciting endeavor with KATSEYE! This partnership has merged our mutual desire to express creativity and flavor into a delicious menu offering that fans can truly enjoy."

The impact of this partnership extends beyond food. By encouraging individuals to embody their 'saucy' sides, both brands foster a sense of community and empowerment. KATSEYE herself stated, "The Korean BBQ Chicken items are our new favorites! Just like our music, this new flavor is dynamic and full of personality. We are eager for EYEKONS (KATSEYE fans) to taste it and celebrate their saucy side!"

Limited-Time Offer

Excited fans can sample the KATSEYE Special Korean BBQ Chicken Sandwich and Fried Chicken exclusively at Jollibee locations across North America, available for a limited time only while supplies last. Fans are encouraged to order these tempting new dishes online via Jollibee’s website and mobile app, aiming to make joyful dining experiences even more simply accessible than before.

Both Jollibee and KATSEYE's relationship started off strong with a merch collaboration that sold out in less than three hours, highlighting their shared passion for flavor and culture. This partnership is poised for further surprises and delicious offerings, promising a continuation of fun and excitement for dedicated followers.

About the Brands

Jollibee has positioned itself as a flagship brand of the Jollibee Group, striving to become one of the world’s premier restaurant companies. The company boasts a portfolio of unique restaurants with more than 10,000 locations across 32 countries. As part of its commitment to sustainability and community engagement, the Jollibee Group continues to uphold practices aligned with the United Nations Sustainable Development Goals, ensuring that joy is spread around the world through its culinary delights.

To stay updated on Jollibee's latest offerings and news about the KATSEYE collaboration, follow them on social media at @jollibeeus on Facebook and Instagram.

In a world of fast food alternatives, Jollibee and KATSEYE invite fans to seize the moment, enjoy bold flavors, and embrace their authentic selves through food.