#United States #Bronco Wine Co. #Wine Hooligans #Portlandia #Ceres, California

Bronco Wine Co. Expands with the Acquisition of Wine Hooligans

In a significant move for the U.S. wine market, Bronco Wine Co., a prominent player in the industry, has successfully acquired the key assets of Wine Hooligans through an auction. This acquisition, announced on February 19, 2025, underscores Bronco's commitment to enhancing its portfolio with innovative and award-winning brands.

Since 2023, Bronco Wine Co. held the majority stake in Wine Hooligans, which allowed it to gain valuable insights into the brand's operations and culture. With full control now in hand, Bronco will oversee several revered brands under the Wine Hooligans umbrella, including Portlandia, Shortbread, Broadside, and the alcohol-removed beverage brand, Sea Monster. These brands, known for their quality and unique offerings, are sure to complement Bronco's existing products as it aims for greater market reach.

Dominic Engels, President and CEO of Bronco Wine Co., expressed enthusiasm about this acquisition, stating, "We are excited to continue the legacy of Wine Hooligans and further integrate these exceptional brands and team members into Bronco Wine Co." This sentiment reflects a broader goal: to merge the quality and distinctiveness of existing brands with Bronco's manufacturing and marketing expertise.

The acquisition also includes high-tech production facilities located in Santa Rosa, California. These facilities are crucial to the winemaking process and will play a pivotal role in maintaining high standards in craftsmanship while simultaneously expanding Bronco's capabilities within the premium segment of the wine market.

Co-founder Damian Davis of Portlandia Wines shared his perspective on the acquisition: "As the co-founder of Portlandia Wines, I am proud of what we have built and pleased to see Bronco Wine Co. continue the brand's journey. Their commitment to quality and accessibility aligns perfectly with what we set out to achieve, and I am confident that Portlandia will continue to thrive under their stewardship."

A noteworthy aspect of this acquisition is Bronco's commitment to retaining the majority of Wine Hooligans' workforce. Most employees will transition into roles within Bronco Wine Co., ensuring operational stability and the continued development of the brands they'd previously supported. Engels further affirmed this commitment, indicating that the experienced staff would aid in capitalizing on the established market presence of the Wine Hooligans products.

Bronco Wine Co. solidifies its mission to provide exceptional wines for diverse occasions with this bold acquisition. Founded in 1973, Bronco has amassed a reputation built on innovation and quality, making it a leading name in the U.S. wine industry. With its diverse portfolio and commitment to customer satisfaction, the company is focused on continuing to build on its success.

About Bronco Wine Co.

Bronco Wine Co. has become a force in the U.S. wine industry through its family-owned philosophy and dedication to quality. The company has firmly established its roots in California, crafting wines designed for every table and occasion. Over the years, Bronco has embraced change while holding onto its core values, paving the way for continued success in the evolving wine market.

About Wine Hooligans

Founded in 2011, Wine Hooligans is notable for its creative approaches to winemaking and a portfolio that includes names such as Portlandia, Broadside, and Shortbread. Its commitment to innovation has positioned it as a respected entity within the Sonoma County wine landscape, and it will be exciting to see how it evolves under the Bronco umbrella.

About BevZero

BevZero has played a crucial part in the wine industry for over 30 years, providing beverage services, equipment, and innovative solutions worldwide. With facilities in Santa Rosa, California, as well as Spain and South Africa, BevZero has pioneered dealcoholizing processes, contributing significantly to the growing market for alcohol-removed beverages.