Deko Cocktails Wins WSWA Best New RTD Award, Changing the Game for Ready-to-Drink Beverages

Deko Cocktails, a recently launched line specializing in meticulously crafted ready-to-serve cocktails, has proudly claimed the esteemed title of Best New Ready to Drink (RTD) Product of the Year at the Wine & Spirits Wholesalers of America (WSWA) Brand Battle competition. This remarkable recognition affirms the brand's commitment to excellence and innovation in the competitive beverage alcohol market.

The WSWA Brand Battle is an annual event that celebrates emerging brands showcasing unique narratives, packaging, and flavors in a dynamic digital setting. Deko Cocktails stood out among numerous participants, capturing the attention of industry professionals and consumers alike.

At Deko Cocktails, the philosophy revolves around redefining the drinking experience at home by offering ultra-premium ready-to-sip cocktails. The brand prides itself on using high-quality spirits, including hand-macerated cucumber vodka and barrel-aged bourbon whiskey, and enriching flavors with distinctive botanicals and natural ingredients such as yuzu, elderflower, and English lavender. Each cocktail is meticulously crafted to emulate the experience of sipping a luxury cocktail from a top-tier bar, allowing consumers to enjoy expert mixology in the comfort of their homes.

Michael Handman, co-founder of Deko Cocktails, expressed his excitement regarding this significant achievement. "Receiving such a prestigious award just months after our official market launch is a testament to our hard work and the superior quality of our products. This accolade not only serves as recognition for the team but also signifies our commitment to delivering an unparalleled cocktail experience."

As Deko Cocktails gears up for an exciting year, enthusiasm is building for what lies ahead. Handman notes opportunities abound in 2025 and beyond, suggesting the brand will continue to innovate and expand its offerings. Currently, Deko Cocktails is available for purchase in states like California and Florida through Park Street, alongside partners in New Jersey and New York via Regal Wine Imports, and in Illinois and Colorado through LibDib.

The company is also thrilled about its partnerships with Total Wine & More and Instacart, augmenting their reach through a direct-to-consumer platform that extends to over 40 states. Plans for ongoing expansion into new markets and store locations are in the works, highlighting Deko Cocktails' ambition to further its footprint in the diverse U.S. market.

Through its blend of premium ingredients and a commitment to creating bar-quality cocktails at home, Deko Cocktails is poised to elevate the ready-to-drink sector while increasing consumer accessibility to high-quality beverage experiences.

For those interested in exploring the world of Deko Cocktails, we invite you to visit their website at www.dekococktails.com or connect with the brand's journey on social media at @dekococktails. With its recent award and plans for future growth, all eyes will be on Deko Cocktails as they look to dominate the RTD market in the coming years.

Topics Consumer Products & Retail)

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