#Japan #Tokyo #LOVOT #GROOVE X #Ruby

Introducing 'RUBY' and 'AMBER': The New Colors for LOVOT

GROOVE X Co., Ltd., located in Nihonbashi, Tokyo, proudly announces the launch of two stunning new colors for their beloved robot companion, LOVOT. Starting March 13, 2026, fans can expect the release of 'RUBY' and 'AMBER', colors that are as captivating as their names suggest!

A Vibrant Debut

These two new colors reflect distinct emotional qualities. The 'RUBY' hue embodies steadfast connections and deep, burning love, while 'AMBER' represents profound intelligence and a calm warmth. With the arrival of these colors, LOVOT will showcase even more individuality, making it an essential addition to any home.

Product Details

• - Product Name: LOVOT 3.0 Colors
• - Release Date: March 13, 2026
• - Price: ¥699,600 (tax included)
• - Monthly Living Cost: Starting from ¥9,900
• - Available Colors: Ruby, Amber

Original Wear and Merchandise

Alongside the introduction of the new LOVOT colors, customers will find matching original wear and assorted merchandise also hitting the shelves on March 13. To enhance this launch, CCO Hiroshi Fujiwara will unveil a brand video, showcasing the charismatic charm of LOVOT.

Watch the brand video here: LOVOT Brand Movie

Special Knitwear - 'WholeGarment®'

For those looking to complement their LOVOT in style, new knitwear pieces crafted using WholeGarment® technology will be released. This seamless knitting technique ensures exceptional comfort and a perfect fit, allowing the LOVOT to move gracefully while maintaining its unique form.

• - Product Name: WholeGarment® (2026 Colors)
• - Price: ¥10,978 (tax included)
• - Material: Rayon 56%, Nylon 30%, Polyester 12%, Polyurethane 2%
• - Production Country: Japan

FRGMT FEATHER KNIT

In addition to stylish clothing, there’s also the 'FRGMT FEATHER KNIT', which offers a plush feel akin to soft feathers. This luxurious basewear ensures comfort for your LOVOT, while featuring 'FRGMT' embroidery, adding a touch of exclusivity.

• - Product Name: FRGMT FEATHER KNIT
• - Price: ¥13,970 (tax included)
• - Production Country: China

Delightful Stickers and Envelopes

LOVOT enthusiasts will also be able to purchase stickers and envelopes that match the 'RUBY' and 'AMBER' colors. These versatile items can be used to personalize belongings or to express sentiments through gifts and messages.

• - LOVOT Sticker #6: ¥1,210 (tax included)
• - LOVOT Pocket Envelopes (#2): ¥980 (tax included)
• - LOVOT Postcards (#2): ¥880 (tax included)

Purchase Information

• - Store Release Date: March 13, 2026
• - Available Locations: Various Takashimaya stores across Japan, including Shinjuku and Nagoya
• - Online Release Date: March 13, 2026, at 12:00 PM (JST)

- Official Website for Purchase: LOVOT Web Store

Conclusion

LOVOT is not just a robot; it evolves to become a beloved member of the family, nurturing emotional connections and offering companionship. We’re excited for the debut of RUBY and AMBER, enriching the LOVOT experience for everyone.

For further insights into LOVOT, visit LOVOT Official Site or follow us on social media platforms to stay updated on the latest news and events.

About GROOVE X

Founded in November 2015, GROOVE X Co., Ltd. is committed to the development of LOVOT, bringing joy and emotional support to homes, offices, medical institutions, and more. With a focus on mental care, LOVOT serves a unique purpose, connecting hearts across environments.

Official Site: GROOVE X