#Japan #Chiyoda #HESTA Okura #Kozo Endo #Kishu Project

HESTA Okura's New CM Aims at Local Revitalization

HESTA Okura, a leading player in real estate and construction in Japan, has announced the launch of its latest commercial featuring comedian Kozo Endo during the prestigious National High School Baseball Championship. This year marks the fifth consecutive year that HESTA Okura has aired its advertisement on the Asahi Broadcasting Corporation's live broadcasts from Koshien Stadium. The airing period extends from August 5 to August 22, coinciding with the 107th National High School Baseball Championship held in Japan.

In this year's commercial, Kozo Endo takes on the role of a passionate coach, cheering for young baseball players amidst the tense atmosphere of the matches. Notably, Katumi Hirosawa, who was appointed as HESTA Okura's Vice President in June, also features in the commercial as a referee. The advertisement aims to not only resonate with high school baseball fans but also reach a broader audience.

The commercial highlights HESTA Okura's ongoing projects targeted towards regional revitalization, particularly the "Kishu Project" and "Kishu Town Project" in Wakayama Prefecture. These initiatives focus on attracting businesses and developing commercial facilities to invigorate the local economy.

Highlighting the Kishu Projects

The Kishu Town Project aims to uplift Wakayama by promoting investment and developing various amenities within the region. Specifically, the Kishu Project is set to utilize approximately 150,000 square meters of company-owned land in Hashimoto City for a mixed-use development primarily featuring lodging and commercial facilities. This area is strategically located near Mount Koya, a significant sacred site in Japanese Buddhism, which attracts nearly 1.4 million tourists each year. The project plans to create resort and leisure facilities that provide visitors with an authentic experience of Japanese culture.

Historically, Hashimoto City thrived as a post town on the way to Mount Koya, and with excellent transport links to Osaka, it has developed into a residential area that is favorable for locals and visitors alike. The future development site, just a kilometer from Hashimoto Station on the Nankai Koyasan Line and close to the Hashimoto Interchange on the Kinawa Expressway, is projected to attract inbound tourist demand due to its proximity to major Japanese cities such as Kyoto and Nara. Moreover, the region offers significant potential as a thriving residential community.

The development will not only include accommodation and large commercial facilities but also leisure amenities, catering to both tourists and local residents. Plans also call for the establishment of a heliport, reinforcing the area’s disaster prevention measures.

HESTA Okura’s Commitment to Innovation

Founded in 1962 as Okura Construction in Osaka, HESTA Okura has expanded its business across Japan in sectors including residential land development, house construction and sales, membership resort hotel operations, and the building of condominiums. With recent advancements in technology, HESTA Okura is now focusing on the smart house market, leveraging AI and IoT capabilities. In April 2023, the company rebranded itself as HESTA Okura and introduced the innovative "HESTA Solar" panels, known for being lightweight, thin, and flexible.

HESTA Okura also actively supports initiatives such as regenerative medicine, through its health division, and seeks to play a crucial role in the development of smart and sustainable cities. The company’s corporate website provides additional information about their ongoing projects and their commitment to community engagement.

For those interested in more details about this exciting new commercial or HESTA Okura's projects, you can visit their official website or view the commercial on YouTube.

Conclusion

HESTA Okura's latest commercial not only entertains but also raises awareness of the company's dedicated efforts in regional development. As Japan continues to seek innovative solutions for promoting local economies, HESTA Okura is paving the way for a brighter future for its community and its stakeholders.