unname to Speak at Basic's B2B Marketing Academy Webinar on June 30, 2025

unname's Participation in B2B Marketing Academy Webinar

On June 30, 2025, unname, a marketing consultancy based in Shibuya, Tokyo, will participate in a webinar organized by Basic. The event aims to discuss effective marketing strategies for businesses aiming for growth and improved productivity.

Webinar Details

The upcoming session, titled "Ending Aimless Strategies: Embrace ROI-Driven Marketing," is set to commence at 12:00 PM JST and will last for an hour. This engaging discussion targets marketing leaders looking to maximize results within tight budgets and improve the return on investment (ROI) of marketing initiatives.

Key Points of Discussion

In a rapidly evolving market, how can businesses effectively allocate their limited resources to enhance growth? This critical question will be addressed by examining specific strategies that have allowed various organizations to overcome challenges in the marketing landscape.

Who Should Attend?

The webinar is designed for:

- Marketing leaders who want to maximize outcomes within constrained budgets.
- Companies that are eager to enhance their marketing ROI.
- Individuals exploring optimal combinations of multiple marketing channels.

Registration

To register for the webinar, please visit: Click Here to Register

Speaker Profile

The session will feature a presentation from Asaki Honda, a consultant at unname. He joined unname in October 2022 after gaining valuable experience at various marketing firms, including Senmon Kaigi and Space Key. As a consultant, he specializes in B2B marketing and has a wealth of knowledge about leveraging resources for effective marketing strategies.

Presentation Overview

Time: 12:05 PM - 12:20 PM
Title: Budget Allocation and Marketing Strategy Design During Growth Phases
Content: This segment will delve into how companies in their growth phase can significantly impact their growth speed through strategic budget allocation. Asaki will provide practical frameworks and successful case studies to illustrate how to optimize limited marketing budgets effectively while maintaining alignment with management and sales efforts.

About unname

unname is a comprehensive marketing company committed to enhancing corporate growth and productivity through strategic marketing efforts. Focused on solving marketing challenges with a people and technology-driven approach, they offer detailed marketing consultancy services, B2B marketing solutions, and new business development consulting. Additionally, they are engaged in the generative AI sector, offering rapid AI writing services, training programs through their Marketing College, and their product, KPI Master.