Trema Expands Product Categories with New Trading Card Packs for Shops

Trema Expands Trading Card Market with New Product Listings

Trema, a specialized e-commerce platform for trading cards operated by Common Products Co. (Headquarters: Osaka, Japan, CEO: Koji Kakikubo), has announced the addition of a new category for "New Packs" of trading cards starting July 2025. This initiative allows affiliated trading card shops across the nation to freely list and sell their stock of newly available packs on Trema.

Overview of New Category Features

With the introduction of the "New Packs" category, the platform will support various operational features that enhance the trading card sales experience:

- Target Categories: New packs will encompass popular titles like Pokémon cards, Duel Masters, and ONE PIECE trading cards.
- Listing Conditions: Affiliated stores must hold new stock in-house to be eligible for listing.
- Sales Format: Each shop can manage its own inventory directly, creating a seamless sales experience.
- Listing Method: Similar to pre-owned cards, registration and listings can be performed easily through the store management interface.

Benefits and Impact

The addition of the "New Packs" category is poised to significantly enhance user engagement and sales opportunities. By combining new packs with pre-owned cards, stores can look forward to increased average transaction values. Additionally, the functionality to facilitate promotions like "Just 1 More Item for Free Shipping" is likely to improve shopping cart conversion rates.

Furthermore, Trema's cloud POS system, "MOOV," allows for automatic synchronization of in-store and online inventory, enhancing operational efficiency (integration is optional).

The Rationale Behind the Expansion

The trading card market within Japan continues to grow robustly, with primary distribution sales amounting to ¥277.4 billion from April 2023 to March 2024, marking a 118.1% increase compared to the previous year (Source: Japan Toy Association's "2023 Toy Annual Sales Report").

The card game and trading card market for the 2024 fiscal year is projected to grow by ¥25 billion, reaching a remarkable ¥300 billion, which accounts for a significant 27.5% of the domestic toy market. This expansion reflects the increasing demand for these products and the growing importance of trading cards in Japanese culture. Furthermore, projections indicate that the sales of new trading cards during the end of 2024 and early 2025 could surge by 109% to 140% compared to previous periods, highlighting sustained consumer interest.

In response to increasing demand for new products and the consumer trend of "Just ○○ Yens Away from Free Shipping," Trema aims to enhance the shopping experience and the overall convenience of its platform with the introduction of new packs. There are plans to expand into new categories in the future.

Future Outlook

Moving forward, Trema will continue to support hybrid sales strategies integrating both physical stores and e-commerce. The company has plans to gradually introduce new packs in various genres, continually enriching user options.