Primo Brands Welcomes Eric Foss as New Chairman and CEO for Growth Phase

Eric Foss Appointed as Chairman and CEO of Primo Brands

On November 6, 2025, Primo Brands Corporation (NYSE: PRMB) officially announced that Eric Foss will take the helm as the new Chairman of the Board and Chief Executive Officer, succeeding Robbert Rietbroek. This strategic appointment marks a significant shift as the company navigates its next phase of development in the thriving healthy hydration market.

Foss is recognized for his extensive background in leading global consumer-centric companies, where he prioritized a people-first leadership philosophy. His experience encompasses brand building, operational excellence, and fostering a culture of innovation aimed at long-term sustainable growth. Given his involvement on the Board of Directors and experience with Primo Water, Foss's insights are invaluable as he steps into this dual-role leadership.

A Shift in Leadership

Dean Metropoulos, the Director and former Non-Executive Chairman of the Board, expressed confidence in Foss's capabilities, emphasizing his familiarity with the company's vision and operations. Metropoulos stated, "Eric's extensive experience as Chairman and CEO of prominent beverage companies equips him to navigate the complexities of volume growth and customer engagement that lie ahead for Primo Brands."

Foss himself voiced enthusiasm for his new role, saying, "It is a great honor to serve as Chairman and CEO of Primo Brands. The company has a robust market position within the lucrative healthy hydration sector, strengthened by a diverse portfolio of leading brands. I appreciate the groundwork laid by Robbert, and I'm eager to collaborate with the Board and our dedicated team as we advance together."

Focus on Growth

With the beverage sector growing rapidly, Foss plans to leverage Primo Brands' market presence and customer familiarity to drive future expansion. The company boasts an impressive portfolio that includes well-known brands like Poland Spring® and Pure Life®, among others. The diverse range aims to cater to various tastes and occasions, targeting health-conscious consumers across North America.

Foss also highlighted the company's innovative distribution methods as key factors for unlocking future growth. He mentioned the significance of their Direct Delivery service, which ensures convenient access to hydration solutions for customers at home or in businesses. Additionally, the Exchange and Refill initiatives are designed to promote sustainability by encouraging consumers to use reusable multi-use bottles, thereby reducing waste.

The Legacy of Robbert Rietbroek

As Robbert Rietbroek departs from his role as Non-Executive Chairman, Metropoulos acknowledged the foundational contributions Rietbroek made during his tenure. Rietbroek played a crucial role in establishing Primo Brands as a frontrunner in the North American beverage landscape focused on healthy hydration. Metropoulos expressed his confidence that Foss's consumer-focused strategies would further drive the company's mission moving forward.

Conclusion

Primo Brands is poised for an exciting new chapter under Eric Foss's leadership. With innovative strategies and a commitment to fostering a winning culture, the company is set to expand its market share and deliver shareholder value. As it maneuvers through post-merger integration and a growing market landscape, all eyes will be on how Foss's vision and experience translate into success for Primo Brands.

For more detailed insights about Primo Brands and its evolving strategies, you can visit Primo Brands' official website.