United Real Estate Maintains Strong Position Among Top Franchisers Across the Nation for Ninth Year

United Real Estate's Recognition in the Franchise Times

United Real Estate has proudly secured its position as one of America’s leading franchise organizations for the ninth straight year, making an appearance in the Franchise Times Top 400 list. This recognition serves not only as an accolade but as an affirmation of the company’s consistent growth, which has been instrumental in establishing its prominence in the real estate sector.

In the latest ranking, United was recognized as the top grower within the real estate category, achieving a remarkable 4.8% increase in sales. Located among industry titans like McDonald's and Chick-fil-A, United Real Estate holds the No. 4 position among the largest real estate franchise companies, only slightly behind its sister company, United Country, which ranks No. 5. This achievement underscores the reliability and strength of the United brand in the competitive market of real estate.

Ambitious Growth Goals

The ambitious trajectory of United Real Estate is clear, with an objective to double its size within the next three years. The past 18 months have shown tangible growth, particularly with major affiliations that elevated its national presence, especially in states like Florida and regions like the Pacific Northwest. Notably, the recent partnership with MORE Realty in Portland introduced 900 agents into United's growing network, followed by the affiliation with Premiere Plus Realty in Naples, which added another substantial 1,500 agents.

Rick Haase, President of United Real Estate, acknowledged the dedication of brokers, owners, agents, and employees as instrumental to this sustained growth. “Our sustained growth curve is a direct result of our mission-driven culture and the exceptional performance of our brokers, owners, agents, and employees,” he stated. This collective effort has allowed United to create a business model that empowers its affiliates to excel in any market condition.

Innovative Approach and Technology

An essential component of United's success is its cutting-edge Bullseye™ Cloud-Based Productivity Platform. Unlike traditional real estate companies that may take hefty commissions from their agents, United operates with a flat-fee compensation model, allowing agents to retain 96% of their earnings. This not only enhances profitability but also attracts talented agents who seek better financial returns and resources that a national brokerage can provide. The efficiency and advancement of this model have been game-changers in the organic recruitment of agents, leading to numerous mergers and affiliations.

Recognized by RealTrends as the fastest-growing brokerage over a five-year span, United real estate boasted a stunning growth rate of 727%. Such performance is attributed to the company’s relentless focus on agent success enriched by exceptional training, supportive marketing tools, and an inclusive company culture.

Leading the Way in Real Estate Solutions

Founded with the intention of creating solutions for real estate professionals, United Real Estate operates across 35 states, maintains 170 offices, and encompasses over 22,000 agents. The firm successfully completed over 73,000 transactions that amounted to $26.3 billion in sales volume in 2024 alone, demonstrating its strong market presence. Through the innovative use of technology and a commitment to supporting brokers and agents, United has effectively harnessed a competitive edge.

As United Real Estate looks ahead, the company aims to further strengthen its market position and continue fostering partnerships that enhance the growth for both new affiliates and seasoned agents. Its leadership in offering advanced training, high-quality marketing resources, and a comprehensive support system is expected to keep the company on its upward trajectory. With multiple new affiliations set to be announced soon, United Real Estate's commitment to empowering real estate professions remains steadfast.

To explore more about United Real Estate’s initiatives, agents can visit UnitedRealEstate.com to discover career opportunities and assistance in brokerage succession planning.