#Japan #Sensitive Skin #Skin Care #Fukuoka #Azulen

Introduction

Recent insights from a survey conducted by Nicolass Co., based in Fukuoka, Japan, have indicated a significant shift in the skincare preferences of women with sensitive skin. The survey, which focused on the awareness and perceptions of new ingredients for sensitive skin care, primarily included 300 women aged between 25 and 45. Notably, 78.3% of participants who had experience using CICA (Centella Asiatica) expressed high hopes for next-generation calming ingredients like Azulen. While recognition of Azulen currently stands at only 14.2%, interest spikes to 89.7% after participants learn about its soothing properties. As consumers become increasingly aware, the skincare landscape is ripe for the introduction of innovative products.

Background

CICA has established a strong foothold in the sensitive skin care market, but things are changing as the need for an evolution in ingredients becomes apparent. The demand for effective solutions for conditions like redness and irritation is driving consumers towards ingredients that offer deeper assurances of efficacy. Azulen, known for its therapeutic properties rooted in medical and dermatological usage, is now emerging as a pivotal ingredient for alleviating inflammation and redness in sensitive skin.

Development of Azunen Product

In response to these emerging trends, Nicolass has developed a new serum, Azunen (AZUNON), designed specifically for sensitive skin, blending Azulen with 13 additional skin-conditioning ingredients. This formulation aims to provide a new approach to redness care, catering to women who experience environmental stressors and seasonal shifts in skin behavior. Azunen promises a calming and nurturing effect, positioning itself as a potential successor to CICA in the eyes of consumers.

Survey Findings

The survey revealed several critical insights:
1. Redness is the Primary Concern: An overwhelming 83.7% of participants reported redness and inflammation as their main skin issue, indicating that there’s an urgent need for effective calming solutions in the market, even surpassing dryness and barrier function concerns.
2. CICA is Common Knowledge, but Eyes are on the Next Ingredient: With 96.5% awareness of CICA, its popularity in sensitive skin care cannot be overstated. However, a significant 78.3% still seek next-generation solutions, signaling a market hungry for efficacy and innovation.
3. Azulen: Under-Recognized Yet Intriguing: Despite low initial awareness (14.2%), the potential for Azulen to attract interest is evident; after learning about its benefits, 89.7% expressed interest in trying products containing this ingredient. This stark contrast suggests there is awareness yet to be developed into active demand.

Upcoming Launch Event

To commemorate the release of Azunen (AZUNON), Nicolass will host a media event on November 27, 2025, in Tokyo. This event will bring together beauty professionals, influencers, and media representatives for firsthand experiences with the product. Attendees can look forward to a discussion on the latest trends in redness care, the potential of Azulen, and actual product trials. The event aims to bridge the gap between expert knowledge and consumer insight.

Product Information

Azunen will be available at various variety shops including PLAZA and Loft, along with online stores. Specifically formulated for sensitive skin, the serum combines Azulen with skin-conditioning agents and moisturizing elements, ensuring a holistic approach to skin nourishment.

Conclusion

As the skincare industry evolves, Azulen represents a promising frontier for products aimed at sensitive skin care. The results of Nicolass' survey indicate a readiness among consumers to embrace new ingredients, and Azunen aims to fulfill this growing demand with confidence and efficacy.