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Ascenda and Hilton Join Forces to Transform Loyalty Programs

Ascenda, the loyalty company renowned for driving growth in top global brands, has announced a groundbreaking partnership with Hilton, a leading name in the hospitality industry. This collaboration marks a significant leap forward in enhancing the loyalty content offerings available to financial institutions around the globe.

Expanding Access to Hilton Honors

As part of this strategic partnership, financial institutions can now offer customers a seamless way to convert their bank loyalty points into Hilton Honors Points. This feature opens up access to Hilton's impressive portfolio, which boasts 24 world-class brands and extends over 139 countries and territories. The integration allows more than 226 million Hilton Honors members worldwide to reap the benefits of this expanded loyalty program.

Paul Smitton, the President of International and Partnerships at Ascenda, emphasized the importance of maximizing the value received from loyalty programs. He articulated how both consumers and financial institutions are increasingly seeking richer, more rewarding experiences. "This partnership exemplifies our commitment to transforming bank-merchant marketing and creating added value," Smitton stated. Hilton's renowned global reach, coupled with its solid reputation, provides a compelling offering for customers eager for enhanced rewards.

A Win-Win for Travelers and Financial Institutions

Mark Weinstein, the Chief Marketing Officer and Head of Luxury Brands for Hilton, echoed these sentiments. He noted that the partnership is an innovative way to acknowledge and reward loyal Hilton Honors members while attracting new guests. Through enhanced earning potential, travelers will now have more avenues to acquire and redeem Hilton Honors Points globally, strengthening loyalty and customer satisfaction.

The collaboration not only allows existing members to earn points but also introduces new ways to redeem them. These include stays at Hilton's expansive array of properties, exclusive travel experiences, and various rewards that can transform how travelers engage with the brand.

Hilton Honors: The Benefits Explained

Hilton Honors, recognized as an award-winning loyalty program, offers astounding benefits for its members. Those who book through Hilton's preferred channels can enjoy exclusive offers, including flexible payment options that allow for partial payments in Points and cash. Members also benefit from discounts on stays and complimentary high-speed Wi-Fi, while enjoying advanced technology features via the Hilton Honors app.

The relevance of an app that allows for contactless check-in and room access via Digital Key cannot be overstated in today's travel environment, where convenience and safety are paramount. Furthermore, members can redeem points not only for fantastic stays but also for unique experiences, charitable donations, and shopping perks, including purchases on platforms like Amazon.

The ability to drive customer engagement through strategic partnerships positions both Ascenda and Hilton favorably within the competitive landscape of loyalty programs. With this alliance, financial institutions can expect to see a positive impact on customer retention and acquisition, not to mention increased engagement through more dynamic and rewarding programs.

About Ascenda

Ascenda has established itself as a powerhouse within the loyalty industry, trusted by many of the most prestigious global financial services brands. With a proven track record spanning over a decade and an impressive client roster, Ascenda creates unique, high-quality rewards experiences that are designed to foster profit-driven behavior.

In this competitive market, where every edge counts, Ascenda continues to innovate. The partnership with Hilton exemplifies their commitment to delivering exceptional customer experiences while reducing complexities in loyalty program management.

Closing Thoughts

This exciting collaboration between Ascenda and Hilton signals a notable evolution in loyalty programs, presenting exciting new opportunities for financial institutions and their customers. With a focus on maximizing the experiences of Hilton Honors members and expanding access to their enticing benefits, both Ascenda and Hilton are set to redefine the loyalty landscape for travelers around the world. As the industry adapts to the demands of modern consumers, such partnerships will play a crucial role in the emergence of truly customer-centric loyalty solutions.