#Canada #Montreal #Marketing Automation #ARISTID Retail #RONA

ARISTID Revolutionizes RONA's Promotional Production

ARISTID Retail Technology has embarked on a transformative project with RONA, a prominent player in the construction and home improvement retail sector in Canada. This initiative aims to modernize RONA's promotional production and communication systems, marking a significant step forward in the evolution of retail marketing.

The collaboration comes at a crucial time for RONA as the company seeks to innovate its shopper marketing strategies through advanced automation. As traditional methods are often cumbersome and outdated, ARISTID provides a suite of tools designed to streamline processes such as production automation, collaboration among teams, efficient workflow management, and the distribution of promotional content. These enhancements are particularly vital in an era where digital communication is paramount.

Rodolphe Bonnasse, CEO of ARISTID, expressed enthusiasm about the partnership, stating, "ARISTID warmly welcomes this new partner on the North American continent. The RONA teams have impressed us with their ambition to offer their customers the best possible experience when it comes to promotional communications." This sentiment underlines the shared vision both companies have for enhancing the customer experience.

By integrating ARISTID's state-of-the-art tools, RONA is set to transition from legacy systems that were initially designed for print media, such as paper flyers and in-store displays. This upgrade will empower RONA with increased digital agility for promotional production, enabling the company to effectively meet the demands of a multi-channel marketing landscape.

Central to this transformation is the goal of optimizing not only the production of static promotional materials but also dynamic visual assets. It emphasizes the importance of internal collaboration among various teams, including merchandising, marketing, and creative departments, alongside fostering seamless interactions with external partners and agencies.

Catherine Laporte, Senior Vice-President of Marketing and Customer Experience at RONA, lauded the impact of ARISTID's tools. "ARISTID stands out not only for the exceptional performance of its tools, but also for the direct impact they will have on our productivity and agility," she noted.

This partnership is not merely about implementing new technology; it's about a full-scale digital transformation that positions RONA as a leader in promotional capabilities across North America. The ability to support both traditional advertising mediums and emerging digital channels reinforces RONA's commitment to adaptability in a rapidly changing market.

As the project progresses, the integration team from ARISTID has played a crucial role in refining business processes and assisting RONA through the change management phase. This collaboration underscores ARISTID's status as a key player in RONA's ongoing digital evolution.

In conclusion, ARISTID's collaboration with RONA represents a remarkable leap forward in retail marketing automation. This partnership not only aims to enhance operational productivity but also strives to delight consumers with more engaging and effective promotional communications. With the new systems in place, RONA aspires to redefine its customer interactions, embracing the future of retail marketing with confidence.