#Japan #Tokyo #HARU #Nijito #kurokami

haru's New Chapter: Official Qoo10 Shop Opening

On September 17, 2025, the popular head beauty brand "haru", known for its "kurokami scalp" products, will officially open its shop on Qoo10, an e-commerce platform favored in the beauty and cosmetics sector. This significant launch marks the brand's foray into Qoo10, a marketplace renowned for providing an engaging shopping experience aimed at diverse generations.

The initiative is spearheaded by nijito, headquartered in Minato, Tokyo, with its EC operations based in Chuo, Fukuoka. The opening of this official shop is not just about retail; it represents a new communication channel for "haru" to connect more deeply with its audience. The brand is committed to promoting its concept of "head beauty", a fresh self-care routine that encourages individuals to take time for their hair and scalp, ultimately enhancing their overall sense of self-acceptance.

Qoo10: The Joyful Marketplace

Operated by eBay Japan, Qoo10 is described as a marketplace that delivers joy and excitement. With a series total of over 7 million units shipped of its flagship product, "kurokami scalp", haru aims to broaden its reach through this new channel, fostering encounters with new customers. This strategic move is seen as a pivotal step in expanding customer touchpoints and promoting this innovative self-care habit, emphasizing the importance of self-reflection through grooming.

Launch Details and Special Products

The official Qoo10 shop will commence operations on September 17, 2025, accessible at Qoo10 haru shop. To celebrate the launch, the first item featured will be an exclusive product called "kurokami scalp (Summer Recipe)". This limited-edition variant is specially crafted to be refreshing and pleasant for use during the remaining hot days of the season.

But the plans don't end there. The Qoo10 shop will regularly introduce unique products and promotional campaigns, ensuring an enjoyable shopping experience filled with new discoveries for customers. The aim is to not only sell but to also cultivate an enriching environment for self-care exploration.

About haru and its Philosophy

Haru's approach encompasses a commitment to promoting a new self-care habit under the umbrella of head beauty. With the cumulative sales of "kurokami scalp" surpassing 7 million units (as of September 2024, including pre-renewal products and limited series), the brand is on a mission to meet customer needs through several online platforms and approximately 4,000 retail stores across the country. The focus on facilitating a space for personal reflection and self-acceptance defines the essence of "haru".

In an age where aging can be a sensitive subject, haru encourages a forward-thinking perspective on growing older. Its motto of "living beautifully as your true self" serves as a guiding principle for developing diverse products and experiences that resonate with customers' journeys.

haru Online Shop | haru Qoo10 Official Online Shop | haru Instagram

About nijito

The driving force behind haru is nijito, a company that aspires to support individuals' desire to be their authentic selves throughout their ever-changing lives. As a pro-aging company, nijito aims to enhance the relationship individuals have with themselves, fostering a more positive mindset and allowing people to live authentically every day. The guiding phrase, "Every day is a new day," encapsulates the company's mission to create a society where each day is a step towards personal fulfillment and positivity.

Company Overview

• - Company Name: nijito Inc.
• - Headquarters: 2-2-22 Shiba Koen, Minato, Tokyo, 8th Floor, Shiba Koen Building
• - Fukuoka Office: 3-4-5 Tenjin, Chuo, Fukuoka, 6th Floor, Pietro Building
• - Contact: TEL: 092-713-5778, FAX: 092-400-0848, EMAIL: [email protected]
• - Website: nijito