Introducing the Toniebox 2
In a groundbreaking announcement, tonies® has unveiled their latest innovation, the
Toniebox 2, marking a significant evolution in their offerings for children. Founded in Germany in 2014, tonies has quickly become the largest interactive audio platform for children globally. The original Toniebox initiated a new wave of audio entertainment, allowing children to engage with stories and songs in a screen-free environment. Now, Toniebox 2 takes that foundation and amplifies it, enriching the listening experience for kids ages 1 to 9 and beyond.
Major Enhancements for Independent Play
This new generation of Toniebox is built for kids to enjoy independent play, promoting their creativity and confidence. With a modern design that features rounded corners and vibrant colors, Toniebox 2 is not just a gadget; it's an engaging tool for children’s development. Some highlighted features include:
- - Sleep Timer with Light: This innovative feature encourages healthier sleep routines by providing gentle guidance at bedtime and morning wake-up.
- - Dynamic Light Ring: The colorful ring illuminates when stories are playing and serves as a visual cue for gameplay, enhancing the overall sensory experience.
- - Tonieplay Integration: This new interactive category invites kids into gaming with quizzes and adventures, seamlessly merging storytelling with fun challenges that can be enjoyed solo or with friends.
The Toniebox 2 expands beyond traditional storytelling, providing a platform for children to immerse themselves in interactive narrative experiences. With hundreds of characters and stories, it can adapt to a child’s evolving interests.
My First Tonies: The Perfect Introduction for Tots
Alongside the Toniebox 2, tonies is introducing
My First Tonies, a collection of soft, squeezable characters specifically crafted for toddlers aged 1 and older. These new figures boost curiosity and imaginative play through interactive audio experiences, ensuring even the youngest listeners can partake in the fun. Sets based on themes like Farm, Travel, and Jungle will foster vocabulary growth while inspiring playful learning.
A Safe, Screen-Free Gaming Experience with Tonieplay
Tonieplay introduces a new dimension of play, transforming the Toniebox into an interactive gaming system that emphasizes engagement without screens or advertisements. Developed by education and gaming experts, Tonieplay allows kids to lead their own adventures, problem-solve, and interact with their favorite characters through audio prompts. This initiative supports crucial developmental aspects such as attention span, decision-making, and self-confidence.
The Impact on Family Life
Tobias Wann, the CEO of tonies, emphasizes the role of Toniebox 2 as “a trusted companion for kids.” By promoting independent play, tonies not only provides entertainment but also integrates into essential family routines, from morning excitement to bedtime calm.
The Toniebox 2 will feature countless Tonies to choose from, with new figures launched every month. Parents can monitor usage and customize settings for peace of mind, ensuring kids can play freely in a safe environment without any risks associated with screen time.
Availability and Pricing
Toniebox 2 is set to hit the shelves soon, with pre-orders beginning on us.tonies.com and Walmart as of August 27, 2025. Amazon pre-orders will open on September 5, with exclusive in-store availability at FAO Schwarz in New York City starting September 15. Prices for the Toniebox 2 Starter Set start at $139.99, with bundles available up to $159.99. Individual Tonie characters and games will range from $14.99 to $34.99, offering plenty of options for families looking to enhance their children's play experiences.
With the launch of Toniebox 2 and Tonieplay, tonies has positioned itself at the forefront of modern audio engagement, allowing children to imagine and explore their worlds safely. This groundbreaking product not only reflects technological advancements but also embodies the company’s mission to inspire creativity and independent learning in today's youth.