#Australia #Sydney #Out-of-Home #Good Traffic #rideshare advertising

GOOD TRAFFIC Expands Its Rideshare Advertising in Australia

In an exciting development for the advertising industry, GOOD TRAFFIC, formerly known as mobilads, is kicking off its operations in Australia, following an unprecedented year of revenue growth. The expansion into this vibrant market highlights GOOD TRAFFIC's strategic approach in leveraging unique advertising formats within the realm of Out-of-Home (OOH) media.

The Australian landscape presents an ideal arena for GOOD TRAFFIC's rideshare advertising model to flourish. According to the Outdoor Media Association (OMA) along with MOVE, a staggering 97% of Australians experience OOH advertising weekly. In 2026 alone, the Australian OOH market generated an impressive $744.1 million in net media revenue, marking a significant 6.51% increase year-over-year. This growth solidifies Australia as an attractive opportunity for GOOD TRAFFIC's expansion plans.

Craig Cook, CEO and co-founder of GOOD TRAFFIC, expressed enthusiasm about entering this dynamic market. He stated, "Entering the Australian market is an exciting move for GOOD TRAFFIC. Our format is uniquely positioned for success in what is one of the more robust OOH markets. Because our campaigns are lean, agile, and measurable, they are a perfect fit for the geography, logistics, and measurement standards that come with the Australian OOH market."

Following the launch, GOOD TRAFFIC boasts a portfolio of over 600 successful rideshare advertising campaigns, thanks to its established presence in Latin America through partnerships in Mexico and Brazil. This rollout aims not only to increase its geographical footprint but also to enhance its array of creative offerings.

GOOD TRAFFIC is well-known for its innovative approach to rideshare advertising, utilizing formats such as digital tops and 3D tops to engage consumers. The uniqueness and creativity embedded in these campaigns are unmatched, allowing brands to capture immediate attention while blending seamlessly into the urban environment. The flexibility of this advertising format assures marketers that rideshare ads will emerge as essential components of the OOH landscape.

Operating since 2017, GOOD TRAFFIC has become a trusted partner for over a hundred Fortune 1000 brands worldwide. The agency transforms rideshare vehicles into mobile billboards, strategically placing advertisements at crucial consumer touchpoints. By consistently delivering targeted campaigns, they ensure that brands meet consumers right where they engage with their day-to-day activities – at street level.

As GOOD TRAFFIC further establishes its operations across the U.S., U.K., Mexico, Brazil, and now Australia, it is evident that the company continues to innovate within the OOH marketing space. This strategic move into Australia not only aligns with GOOD TRAFFIC's ambitious growth trajectory but also reflects their commitment to adapting to evolving marketplace demands.

Conclusion

The decision to enter the Australian OOH market underscores GOOD TRAFFIC’s confidence in its advertising model. By tapping into Australia's expansive advertising potential and leveraging its unique rideshare format, GOOD TRAFFIC is set to redefine the dynamics of rideshare advertising and its role within the broader OOH landscape.