#USA #Fullerton #Buckwheat Milk #BAM the Brand #New Barn Organics

New Barn Organics and BAM: A Game-Changing Alliance for Buckwheat

In an exciting development for the food and agriculture sector, New Barn Organics has partnered with BAM the Brand, Inc. to introduce a line of Buckwheat Milk, marking a milestone in regenerative agriculture and the promotion of buckwheat as a climate-resilient super crop. The Buckwheat Milk is set to hit the shelves at select Whole Foods Markets across Southern Pacific, Northern California, Southwest, Rocky Mountain regions, and Florida starting today.

This collaboration was conceived through Whole Foods Market's Local and Emerging Accelerator Program (LEAP), where BAM gained recognition and mentorship from New Barn. The synergies between these two companies are remarkable, as New Barn brings its extensive expertise in organic food production and retail distribution, while BAM contributes its innovative buckwheat ingredient technology. In a strategic move, New Barn has acquired the recipes for BAM's Buckwheat Milk, empowering BAM to become a key supplier while also scaling its production capabilities.

Paige Hansen, CEO of BAM the Brand, highlighted the competitive nature of the consumer packaged goods (CPG) industry and the unique opportunity to collaborate. As plant-based diets gain traction, the introduction of Buckwheat Milk represents a timely step towards providing nutritious and delicious options for consumers looking to diversify their intake with regenerative foods. This partnership is not only poised to enrich the product offerings available to health-conscious shoppers but is also set to accelerate growth within the plant-based milk category.

New Barn's Buckwheat Milk will be crafted using BAM's cutting-edge Buckwheat Milk Powder, a shelf-stable product that enhances the versatility of buckwheat in a variety of food and beverage applications. Newly launched, this Buckwheat Milk is gluten-free, certified seed oil-free, and carries the prestigious Regenerative Organic Certified® (ROC™) designation, making it a groundbreaking addition under the New Barn brand.

The collaboration also underscores the importance of establishing a sustainable supply chain for regenerative agriculture. The Regenerative Organic Alliance (ROA), a guiding nonprofit in the sector, has played a pivotal role in supporting the journey of this ROC-certified product from the ground up. With the expertise of the ROA, New Barn and BAM are committed to ensuring that the supply chain for buckwheat is not only scalable but also synonymous with high-quality regenerative practices that enrich soil health and promote biodiversity.

Jasen Ureña, Vice President of New Barn Organics, expressed his enthusiasm for this project, noting the unique leadership and consumer traction BAM has established in the field. The innovation behind BAM's buckwheat products has provided New Barn with a solid foundation to build upon, and both teams are excited to make this nutritious option available to consumers.

The impact of this partnership extends beyond just a new product launch; it sets a precedent for collaborations within the food industry, showcasing how innovative startups and established players can unite for mutual benefit while advocating for sustainable practices. Lisa Tosun, an Emerging Brands Forager for Whole Foods Market, recognized the alignment of values between the two brands and expressed excitement about the potential impacts of their joint efforts in regenerative agriculture.

Together, New Barn Organics and BAM the Brand are forging a path toward a more resilient and health-oriented food system, with buckwheat at the cornerstone of their mission. As they roll out Buckwheat Milk, they are not only catering to a growing market demand but also contributing to the larger movement of promoting sustainable agriculture practices that protect our planet for future generations.

For more details on their offerings, visit New Barn Organics and BAM the Brand, Inc.. This partnership is a beacon of hope in a world where we can prioritize health and sustainability through food choices.