#South Korea #Seoul #Beauty Tech #MEDICUBE AGE-R #APR Co.

MEDICUBE AGE-R Surpasses 6 Million Units in Global Sales

APR Co., Ltd., a prominent name in the global beauty technology landscape, has recently announced a significant achievement: the sales of its flagship beauty device brand, MEDICUBE AGE-R, have surpassed 6 million units worldwide. This remarkable milestone demonstrates not just robust sales, but also the increasing demand for innovative home beauty solutions that cater to diverse skincare needs.

The growth trajectory of MEDICUBE AGE-R has been impressive. Just last year, the brand celebrated the sale of 5 million units in the latter half of the year, indicating a steady and sustainable demand that transcends fleeting consumer trends. The sustained momentum highlights MEDICUBE AGE-R's commitment to addressing individual skincare concerns through a comprehensive product range.

A Dynamic Product Portfolio

At the heart of MEDICUBE AGE-R's success is its strategic expansion of product offerings. Led by its flagship device, the Booster Pro, the brand has diversified its lineup to include several new products such as the Ultra Tune 40.68 and the Booster Pro Mini. These devices are designed with user comfort and accessibility in mind, enabling consumers to adopt device-assisted skincare routines in their daily lives.

The compatibility of these devices with MEDICUBE's skincare products allows users to enjoy a holistic and effective skincare experience right at home. According to industry insights, this approach is aligned with current consumer preferences for at-home beauty solutions that are both effective and easy to use.

Global Market Expansion

APR's announcement emphasizes the brand's growing footprint in the global market. Sales are not only robust in South Korea but have significantly expanded internationally, with notable performance in the United States and Japan. Moreover, regions such as Greater China and Southeast Asia are becoming increasingly important markets for MEDICUBE AGE-R. Currently, over 60% of cumulative sales originate from markets outside Korea, showcasing the brand's increasing penetration and acceptance on the international stage.

APR Co., Ltd.'s CEO, Byung-hoon Kim, reflects on this achievement, stating, “Surpassing 6 million units in cumulative sales is a meaningful indicator of sustained consumer trust in the MEDICUBE AGE-R brand.” This sentiment is further underscored by the significant partnerships the brand has formed, like its sponsorship of the APEC Economic Leaders' Meeting, where the Booster Pro was selected as a present for the spouses of heads of state. Such endorsements enhance the credibility and visibility of the brand globally.

Introducing Innovative Features

In the pursuit of continuous innovation, APR has recently expanded the compatible device lineup in South Korea, introducing interchangeable attachments such as the Booster Vibration Cleanser and the Booster V Roller. These enhancements are designed to provide users with a more versatile skincare regimen, allowing them to customize their experiences based on personal preferences and skin needs. Scheduled for phased rollout across other international markets, this modular approach supports an adaptable skincare routine that integrates seamlessly into daily life.

Looking Ahead

APR Co., Ltd. was founded in 2014, with a mission to integrate advanced beauty technology into everyday skincare practices. It has successfully established its MEDICUBE brand as a significant player in the rapidly expanding K-beauty segment. With a commitment to innovation and consumer satisfaction, APR has consistently achieved remarkable monthly and yearly revenue growth from its international ventures, culminating in its listing on the Korea Exchange in 2024 with a market capitalization exceeding KRW 10 trillion.

As APR, through its MEDICUBE AGE-R brand, amplifies its presence in the beauty technology sector, it continues to redefine at-home beauty standards. By focusing on user-friendly technology and continual product development, the company is poised to lead the market and meet the evolving needs of beauty enthusiasts worldwide.