#Japan #Kumagaya #Eye Shampoo #Mediproduce #Cool

The Refreshing 'Cool Eye Shampoo' Experience

In anticipation of the upcoming summer, Mediproduce Inc., headquartered in Shibuya, Tokyo, is thrilled to announce the relaunch of 'Eye Shampoo', a specialized shampoo designed for the care of your eyes and eyelashes. The revamped product will officially launch on July 21, 2026, in a remarkable collaboration with 'Haru Barber Shop' in Kumagaya City, Saitama, renowned for being number one in summer heat countermeasures.

A Collaboration that Cools You Down

Starting from July 17, 2026, alongside this product release, Mediproduce will roll out the 'EYE Care Campaign'. Located in the heart of Kumagaya, Haru Barber Shop has a prominent reputation for helping customers cool down during the sweltering summer months. They plan to introduce a unique summer menu that features the brand’s 'Cool Eye Shampoo', aimed at providing a refreshing and revitalizing experience.

For many summers now, Haru Barber Shop has offered the much-loved 'Carbonated Cooling Shampoo'. Adding to this already popular service, the addition of 'Cool Eye Shampoo' allows customers to enjoy a gentle cleansing experience that caters solely to the eyes and eyelashes. This new offering ensures that clients can feel refreshed in both their scalp and eye area simultaneously.

In a typical session, clients will first be treated to 'Cool Eye Shampoo', allowing them to learn how to wash their face and gently cleanse their eye area on their own. After feeling rejuvenated, they will then receive the 'Carbonated Cooling Shampoo'. This sequence is expected to create an unparalleled refreshing sensation this summer!

Additionally, a special promotion provides all clients who book the 'Carbonated Cooling Shampoo' with a free sample of 'Cool Eye Shampoo' at five select beauty salons across Saitama Prefecture, including Haru Barber Shop.

Expert Insights on Eye Care

To further emphasize the importance of eye hygiene, Dr. Reiko Arita from Ito Clinic conducted an interview on essential 'Eye Risks' during summertime and the importance of lid hygiene. The findings indicate that men often overlook their eye care routine, as they are less inclined to wash their eyelashes and are less conscious of their eye cleanliness.

Recent trends show that more men are taking interest in eye care due to the increased use of smartphones and PCs, which adds to eye fatigue. Dr. Arita stresses wearing contact lenses and the summer heat can exacerbate eye discomfort, making it more crucial than ever to maintain the cleanliness of your eye area.

Celebrity Endorsement for Eye Shampoo

The relaunch also features insights from popular singer Ryota Kaizo, who has incorporated 'Eye Shampoo' into his routine. He shares his experiences of how the product has helped him manage dryness and discomfort, particularly for men who rarely apply eye makeup but need proper eye care on days spent in front of screens.

Campaign Highlights

The 'EYE Care (自愛) Campaign' is more than just a promotional endeavor. It aims to raise awareness among consumers about the necessity of maintaining eye hygiene, particularly during the hot summer months.

• - Promotion Duration: Successful trials will begin on July 17, 2026, with both weekday and weekend availability.
• - Operation Hours: Open from Wednesday to Friday, 9 AM to 7 PM, and weekends from 8:30 AM to 6 PM.
• - Locations: The main venue is located at 2-74 Hoshikawa, Kumagaya City, Saitama.
• - Gift with Purchase: All customers visiting during the campaign period will receive a complimentary sample of 'Cool Eye Shampoo'.

New Product Features

The relaunch of 'Eye Shampoo' includes several exciting changes:

• - Design: A fresh, unisex design that appeals to a broader audience.
• - Sustainability: Newly designed packaging utilizes eco-friendly materials, underlining Mediproduce's commitment to sustainable practices.
• - Product Adjustment: The shampoos are now available in a standardized 100mL size, which is perfect for travel and everyday use.

This summer, experience a new level of eye care with the 'Cool Eye Shampoo', designed to invigorate and keep your eyes feeling fresh.-

Explore the refreshed product line and enjoy the cooling benefits at Haru Barber Shop, part of this exciting new initiative.