#Japan #Carbon Neutral #Kanazawa #iRidge #Marto

Introduction to Carbon Agent

In a remarkable initiative combining sustainability with technological innovation, Marto Corporation, a longstanding printing company based in Kanazawa, Japan, has introduced a new LINE mini-application named "Carbon Agent." Launched with the support of iRidge, this app promotes carbon-neutral printing practices while allowing users to earn PayPay points. From October 14, 2025, the app aims to change how consumers interact with printed materials and their carbon footprint.

The Significance of Carbon-Neutral Practices

As the world increasingly shifts towards sustainability, the importance of carbon-neutral practices cannot be overemphasized. Marto Corporation has been in the printing business for over 50 years and has recognized the need for transformation in light of the COVID-19 pandemic, which accelerated the shift to digital solutions. Under the leadership of President Yukihiko Imamura, Marto embarked on this journey towards carbon neutrality in 2022. The company achieved significant milestones, including obtaining SBT certification to verify their greenhouse gas reduction targets and making strides towards zero direct and indirect emissions in their operations by 2024.

How Carbon Agent Works

The "Carbon Agent" mini-app functions by allowing users to scan QR codes from carbon-neutral printed materials or digital documents. By doing so, users can view the amount of CO2 offset by their actions directly on the app's interface. Additionally, scanning the QR code enters users into a lottery where they can earn "Carbon Points.” These points can later be exchanged for PayPay points, turning users' efforts in reducing CO2 emissions into tangible rewards.

This innovative approach emphasizes user convenience—there's no need for personal information input, nor is a new app download required. Users simply require the LINE app, which is widely used in Japan, making the transition to sustainable choices seamless.

Community Engagement Through Technology

Marto hopes that "Carbon Agent" will not only serve as an app for individual users but also create a community around carbon neutrality. By empowering stakeholders and encouraging small and medium enterprises to embrace carbon-neutral practices, Marto aims to broaden the scope of participation in sustainability efforts, which has often been dominated by larger corporations.

The development phase of the app focused heavily on user experience, blending essential features that optimize engagement without overcomplicating the process. In collaboration with iRidge, the app's developers prioritized ease of use and functionality to make environmental contributions more accessible.

Benefits for Users and Businesses

For individual users, the rewards system tied to carbon-neutral actions incentivizes participation while promoting awareness about environmental issues. Users can visually track their contributions to carbon offsetting, allowing for a sense of accomplishment and community-driven goals. For businesses using carbon-neutral printing, choosing this option signifies a commitment to sustainability, enhancing their reputation as socially responsible entities, and allowing for deeper connections with eco-conscious consumers.

The Future of Carbon Agent

As Marto prepares to showcase the "Carbon Agent" app at the Japan DX Week in October 2025, they are also focused on scaling its capabilities. The plan includes communicating environmental issues through its LINE Official Account and fostering stronger ties within the community. Ultimately, Marto envisions the app evolving into a robust platform where business success and social contributions can coexist.

Marto's innovative direction with the "Carbon Agent" points towards a future where technology and sustainable practices become seamlessly integrated, inviting everyone to become part of the change towards a greener planet.

Conclusion

Marto and iRidge's cooperation exemplifies the potential of combining traditional industries with innovative technology solutions to create impactful, sustainable outcomes. With initiatives like the "Carbon Agent" app, the prospects for a carbon-neutral future appear bright, signaling systemic change and improved environmental consciousness among users and businesses alike.