#Japan #RED #Fukuoka #Cross-Border E-Commerce #UreNet

Introduction

The UreNet Advertising Group, headquartered in Fukuoka, Japan, has made headlines by introducing a new marketing service that utilizes its own e-commerce shop on China's popular social commerce platform, RED. This initiative, driven by UreNet's subsidiary, focuses on conducting test marketing for cross-border e-commerce, providing a streamlined approach for Japanese companies to enter the Chinese market.

The Importance of RED in Cross-Border E-Commerce

RED is not just another social media platform; it has become a cornerstone in China's social commerce landscape, especially for Generation Z and millennial women. With its incredible user base, the platform wields significant influence over purchasing decisions through community-driven reviews and lifestyle sharing. This combination of social interaction and commerce has propelled RED to the forefront of the burgeoning social commerce market in China. UreNet has precisely positioned itself by owning an operational account on RED, which allows for flexible marketing executions ranging from test sales to comprehensive branding strategies.

Service Overview

The new service targets a broad spectrum of Japanese enterprises—from small and medium-sized businesses to large corporations. Key offerings include:

• - Direct exposure of Japanese products to Chinese users via UreNet's existing RED account.
• - A hybrid compensation model combining fixed and performance-based fees, ensuring that clients maintain low costs while maximizing revenue potential.
• - Creative content designed specifically for the RED platform, including lifestyle posts, reviews, videos, and user-generated content styled promotions.
• - Comprehensive one-stop support that entails cross-border logistics, payment processing, and customer service, leveraging UreNet’s existing framework for e-commerce assistance.
• - Real-time marketing testing on RED, which allows brands to gauge demand, refine branding, and assess market fit in a risk-free manner—critical for making informed entry decisions.

This service is tailored for Japanese companies eager to explore the Chinese market but are wary of the risks associated with international expansion.

Competitive Advantages

UreNet's pre-established RED account affords it the extraordinary advantage of speed and efficiency in executing account management, from launching operations to content posting and initiating sales. This agility significantly reduces operational costs while simultaneously enhancing reliability.
Moreover, UreNet can utilize its proprietary, robust methodologies in advertising, proven success in cross-border e-commerce, and a strong operational foundation that differentiates it from other agencies. This unique blend of owned assets, expertise, and executional power is what creates a competitive moat, ensuring that UreNet remains a leader in this space.

Timing is Everything

China's e-commerce sector, particularly social commerce, is experiencing explosive growth. Existing platforms are starting to collaborate with RED, signaling a transformative shift in consumer behavior fueled by reviews and lifestyle recommendations. This shift is creating new opportunities for successful entry into the cross-border e-commerce landscape. At this juncture, UreNet’s service acts as the ideal gateway for brands wanting to capitalize on this trend.

Target Clients

This new offering is ideally suited for various Japanese brands, particularly in cosmetics, health foods, fashion, and lifestyle items that appeal to female consumers in China. It is especially beneficial for smaller companies that have hesitated to venture into cross-border e-commerce or major corporations looking to start with test marketing and brand recognition.

UreNet is dedicated to providing a safe, effective, and practical opportunity for all companies, especially those that may find international expansion daunting.

Future Outlook

In the short term, UreNet aims to support multiple Japanese brands' forays into the Chinese market through this service, building a database of sales achievements and user insights on RED. Medium-term plans involve optimizing logistics and inventory models for brands that succeed on RED, packaging support services to facilitate their growth further. Long-term aspirations include establishing a “Global D2C Ecosystem” centered around RED, propelling overall growth across UreNet's ventures and assisting Japanese brands in their global strategies.

Conclusion

To our shareholders and investors, this service is not merely about “acting as an agent.” It serves as a historical momentum toward championing opportunities in the lucrative Chinese market by leveraging our existing assets. This is not just another revenue stream; it is a commitment to creating everlasting value and sustainable growth. We invite you to join us on this exciting journey toward unprecedented profitability!