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Burger King® Expands Across Japan: 25 New Locations!

In an exciting development for fast-food enthusiasts, Burger King® is set to launch 25 new restaurants across Japan in December 2025, reaching a total of 337 locations. This expansion aligns with their ambitious goal of operating 600 outlets nationwide by 2028.

Expansion Initiative

The rapid expansion plan was announced by BK Japan Holdings Co., Ltd., led by President Kazuhisa Nomura. The company aims to strengthen its presence in key regions such as Aichi, Osaka, Fukuoka, Saitama, Nagano, Tokyo, Chiba, Mie, Tochigi, and Hiroshima. With this initiative, Burger King® is bolstering its commitment to providing customers with the deliciousness of its signature flame-grilled 100% beef patties.

The anticipated openings include numerous locations, such as the Burger King® Domy Chiryu Store in Aichi, which will open its doors on December 3, 2025, and the Burger King® Kujo Store in Osaka, launching on December 9, 2025. Each store aims to provide a great dining experience, conveniently located in shopping malls and near stations, making it easier for customers to stop by for a meal or a quick snack during their daily routines.

The Journey to 600 Stores

In 2025 alone, Burger King® plans to open a total of 85 new outlets, which are expected to increase the restaurant count to 337 by the end of December, 2025. Looking ahead to 2026, the company is poised for ongoing expansion, targeting new areas where Burger King® has yet to establish a footprint. The ultimate goal is to operate 600 stores across the nation by the end of 2028, bringing their iconic flame-grilled burgers to even more fans.

Store Design and Brand Identity

Burger King® is also focusing on enhancing its store designs, which incorporate its brand colors reflecting the quality of its food, including reds, oranges, browns, greens, and yellows. These colors symbolize the freshness of their produce and the flame-grilled essence of their burgers.

The redesign features traditional, iconic fonts and hand-drawn illustrations that express energy and humor, creating a welcoming atmosphere for customers.

Customers’ Involvement

In an innovative move, Burger King® recently launched the “Let’s Expand Burger King® Season 2” campaign, which encouraged the public to propose suitable vacant properties across Japan for new store openings. The campaign generated over 28,400 submissions, resulting in 11 selected locations for their new establishments, showcasing the brand's dedication to involving its customers in its growth journey.

The selected properties include key locations in well-frequented areas, ensuring Burger King® continues to be accessible to everyone. As a token of appreciation, the company is offering a monetary reward to the individuals who submitted these successful locations.

The Future of Burger King® in Japan

As Burger King® continues to grow rapidly, fans can look forward to enjoying their beloved Whopper® and other high-quality menu items across even more regions in Japan. With ongoing plans for development and customer-focused initiatives, Burger King® remains committed to providing fresh, delicious meals.

In conclusion, Burger King® is ready to delight burger lovers, inviting everyone to experience the unique taste of their flame-grilled patties and fresh ingredients, and promising that more stores in your area could be on the horizon.

Make sure to stay tuned for their December 2025 openings and enjoy the rich flavors Burger King® has to offer!