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Sharpie and Disney's Mufasa: The Lion King Collaboration

Sharpie, a prominent name within Newell Brands, is excited to reveal its latest collaboration with Disney, centering around the anticipated film, Mufasa: The Lion King. This partnership coincides with the launch of Sharpie's innovative Earth Tones Creative Markers, which are inspired by the rich, vibrant colors of the African savanna and the heartwarming themes of the movie.

The film, now in theaters, serves as a prequel to the iconic Lion King. It narrates the unlikely ascent of Mufasa, the beloved lion king of the Pride Lands. The creative collaboration aims at celebrating the artistry and imagination of fans, inviting them to express their creativity through color.

The Earth Tones Collection

Sharpie's Earth Tones Creative Markers are designed to bring the essence of the film into the hands of fans. These markers feature colors that evoke the beautiful landscapes depicted in Mufasa: The Lion King, capturing the essence of courage, legacy, and leadership that flows through the storyline. Whether you’re drawing on paper, metal, wood, ceramic, glass, or canvas, these markers promise versatility and brilliance.

Gina Lázaro, Vice President of Brand Management at Newell Brands, shared her excitement about the collaboration, stating, "New Earth Tones Sharpie Creative Markers allow you to bring the inspiring creativity and beauty of Mufasa: The Lion King from your mind onto nearly any surface. This collaboration honors the spirit of the film, while also fulfilling Sharpie’s mission to celebrate and encourage creativity."

Engaging Campaign and Premiere Event

To further commemorate this collaboration, Sharpie has initiated a global marketing campaign, featuring an engaging television spot that showcases the markers and their vivid representation of the film's landscapes. At the film's premiere, attendees had the unique opportunity to help create a mural, using these specially designed markers to bring an original sketch from the film to life. This interactive experience allowed fans to unite in celebrating Mufasa’s story.

Accessibility and Availability

The new Earth Tones Creative Markers are available for purchase now on major platforms like Amazon and will be hitting retail stores such as Target and Walmart starting in January, with prices beginning at $9.99. Fans eager to dive into the world of creativity inspired by Mufasa: The Lion King can find more information and shop directly at sharpie.com or connect with the brand on Instagram @sharpie.

About Sharpie® and Disney's Mufasa

Sharpie made its mark in 1964 with the introduction of the first pen-style permanent marker, and it has continued to innovate with a broad array of writing instruments designed for diverse creative needs. The collaboration with Mufasa: The Lion King symbolizes not just a partnership between two beloved brands, but also a celebration of creativity across all mediums.

Mufasa: The Lion King blends live-action techniques with cutting-edge CGI, bringing the legendary tale to life under the direction of Barry Jenkins. It features original music by the noted Lin-Manuel Miranda, enriching the cinematic experience with its vibrant visuals and heartfelt narrative.

This collaboration is a call to all artists and fans to take inspiration from the timeless story of Mufasa and to let their creativity shine with the new Earth Tones Creative Markers.