#USA #Chewy #Parsippany #Tic Tac #Soft on the Inside

Tic Tac® Chewy! Unveils a Fun New Campaign: "Soft on the Inside"

Tic Tac® Chewy!, the newest fruity candy offering from the renowned Tic Tac® brand, has kicked off its very first creative campaign titled "Soft on the Inside." This playful approach aims not only to highlight the candy's delightful combination of a crunchy shell and a chewy interior but also to encourage consumers to reveal their softer sides. Four quirky advertisements feature scenarios set in a variety of environments—from a courtroom to a tattoo parlor, capturing the essence that anyone can enjoy Tic Tac® Chewy!, regardless of their background or lifestyle.

A Fresh Take on Candy Marketing

The campaign aims to distinguish Tic Tac Chewy! from its traditional mint offerings. As Yann Bastien, the Innovation Marketing Director for Tic Tac, stated, the initiative is crafted to resonate with both loyal fans of the brand and attract a new generation of consumers, particularly Gen Z. Bastien emphasized, "This creative campaign distinguishes Tic Tac Chewy! from our mint offerings in a very fun way by highlighting the soft inside of this new fruity, chewy candy."

Integrating Fun and Social Media

To further engage the target audience, the Tic Tac® team has partnered with influencers to launch a unique series called "Chewy Confectionals." In this engaging project, influencers will tackle challenging questions while revealing their softer sides, thus aligning with the campaign's theme of authenticity and vulnerability. The charming series is designed to invite a deeper connection between the brand and its consumers across various social media platforms.

Campaign Rollout

Officially launched on February 10th, the "Soft on the Inside" campaign will be available on streaming services and social media through May 15th. Each advertisement is carefully conceived and produced by Translation, a creative solutions agency that seeks to push boundaries in the world of advertising.

Tic Tac Chewy! is available in three sizes—a standard bag (1.8oz), a shareable bag (3.4oz), and a larger peg bag (7.0oz)—making it easy for consumers to share this unique candy experience with friends and loved ones. What’s more, the candy is crafted using only natural colors, ensuring that every bite is as wholesome as it is tasty.

A Legacy of Quality with Ferrero

The Tic Tac® brand, initially launched in the U.S. in 1969 by Ferrero, has maintained its status as a top mint brand for over fifty years. The Ferrero group has established a family culture rooted in quality, excellence, and sustainability. With more than 35 iconic brands sold in over 170 countries, Ferrero has become one of the world’s leading sweet-packaged food companies.

The innovation introduced with Tic Tac Chewy! underlines the brand’s commitment to evolving alongside consumer preferences while also maintaining a strong ethical standard in production.

In an era where authenticity and connection are paramount, this creative campaign not only positions Tic Tac Chewy! as an appealing product but also as a cultural statement, inviting everyone to explore and embrace their softer sides. For more details about Tic Tac Chewy!, visit Tic Tac's Official Website and follow them on social media for the latest updates.