#USA #Franklin #Carl's Jr. #Alix Earle #Queso Crunch Burger

Carl's Jr. Unveils Queso Crunch Burger

In a delicious twist to fast food offerings, Carl's Jr.® has launched the Queso Crunch Burger, a culinary creation that combines mouthwatering ingredients to deliver an extraordinary taste experience. This new item adds to the brand's reputation for inventive burgers, all while continuing its partnership with social media influencer Alix Earle, along with a nostalgic cameo from pop culture icon Paris Hilton.

The Perfect Blend of Flavors

Available at participating locations until September 2, the Queso Crunch Burger features a perfectly charbroiled 100% all-beef patty, generously topped with warm, creamy queso and melted pepper jack cheese. Fresh house-made Pico de Gallo adds a zesty kick, while crispy, seasoned tortilla strips deliver that much sought-after crunch. All of these sumptuous elements are nestled between a toasted bun, making it not just a meal, but an experience.

"Our customers are always on the lookout for indulgent menu items, and we're thrilled to deliver with our latest burger masterpiece," expressed Paz Romero, VP of brand marketing at Carl's Jr. "The Queso Crunch Burger captures the spirit of fun and satisfying flavors that our fans crave. Alix Earle's excitement for the product embodies our mission to create something special and enjoyable."

The Kay So? Campaign

To celebrate the launch, Carl's Jr. has rolled out the 'Kay So?' campaign. Launched with a commercial featuring Earle and Hilton, this campaign highlights the burger's unique blend of ingredients and invites fans to join in the fun. Hilton, who previously graced the brand’s advertisements in the early 2000s, adds a nostalgic touch that resonates with loyal customers and new fans alike.

Earle's partnership with Carl's Jr. began earlier this year with the Hangover Day Burger promotion, which delighted fans with free meals after major events. Her collaboration has proven to enhance the brand's contemporary appeal and attract a younger audience, thanks to her engaging persona and love for culinary indulgence.

Refreshing Additions

In addition to the Queso Crunch Burger, Carl's Jr. is expanding its menu with refreshing frozen beverages. The new Frozen Strawberry Lemonade and Frozen Blue Sourberry are the ideal companions for the burger, offering a great balance of sweetness and tartness. The Frozen Blue Sourberry combines Carl's Jr.'s signature lemonade with a burst of sour blue raspberry sugar crystals, making it a perfect thirst-quencher on warm summer days.

Loyal customers will be pleased to know about special promotions available through the Carl's Jr. app. My Rewards members can enjoy a complimentary side of queso with any app purchase from July 9 to September 2, or opt for a free frozen drink with an app purchase from July 9 through October 28.

Celebrate Summer with Flavor

As summer heats up, there has never been a better time to indulge in the bold flavors of Carl's Jr. The Queso Crunch Burger and its paired beverages represent the brand's commitment to innovation and delighting customers with unique offerings. If you’re looking to experience this culinary masterpiece while basking in the sun, look no further than your nearest Carl's Jr. location!

Follow @CarlsJr on social media or download the Carl's Jr. app to stay updated on latest promotions and menu items. Don't miss the chance to treat yourself to this delightful burger and refreshing drinks while supplies last.