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Local Revitalization SDGs Festival in GOOD LIFE Fair 2026

From September 25 to 27, 2026, at Tokyo Big Sight, Asahi Shimbun Co., led by President Katsutoshi Kakuda, will host a display event called "Local Revitalization SDGs Festival in GOOD LIFE Fair 2026." This event gathers local governments across the country that are committed to local revitalization and the Sustainable Development Goals (SDGs).

The festival is organized by the Cabinet Office's Local Revitalization Promotion Office, with support from Konami Digital Entertainment, which is collaborating with its popular game, Momotaro Dentetsu. This interactive festival aims to provide a fun and educational experience, allowing attendees to learn about local initiatives in SDGs while playing.

This engaging event features various activities: government booths from different regions, promotional events on a special stage, themed photo spots, character greetings, a venue exploration app, and exciting lotteries. Attendees will also receive a special event-exclusive Momotaro Dentetsu ticket as a bonus. We invite everyone to join us at the venue for an unforgettable experience.

Overview of the Festival

• - Date: September 25, 2026 (Friday) from 10:00 to 18:00, September 26 (Saturday) and 27 (Sunday) from 10:00 to 17:00
• - Location: Tokyo Big Sight, West Hall 3, within the GOOD LIFE Fair 2026 area
• - Admission: Free (prior registration for presentation at the GOOD LIFE Fair 2026 is required)
• - Website: Local Revitalization SDGs Festival
• - Organizer: Cabinet Office, Local Revitalization Promotion Office
• - Supported By: Konami Digital Entertainment
• - Operated By: Asahi Shimbun Co.

On-Site Events and Exhibits

Inside the festival, visitors can enjoy numerous activities centered around fun, interactive learning. Here’s what attendees can look forward to:

• - A special stage featuring PR events from various local governments on September 26 and 27 only.
• - A photo spot with characters from Momotaro Dentetsu.
• - Decorations resembling game tracks and event spots from the Momotaro Dentetsu game.
• - Character greetings with Momotaro and the Poverty God, available only on September 26 and 27.
• - An exclusive app for booth navigation and a lottery event.

For detailed event documentation, please refer to the provided links.

Participating Local Governments and Themes

A total of 20 local municipalities will feature approximately 14 booths, showcasing their unique approaches to local revitalization through SDGs. Attendees will be able to experience and engage with special content from each municipality, highlighting their distinctive contributions to sustainable development initiatives.

About GOOD LIFE Fair 2026

The GOOD LIFE Fair 2026, sponsored by Asahi Shimbun, is one of Japan's largest sustainable lifestyle exhibitions, themed around comfortable and rich living and SDGs. The fair combines diverse products, services, and attractions from all over the country, focusing on essentials such as clothing, food, and housing. This event aims to offer attendees new lifestyle suggestions and experiences.

Under the concept of "For Tomorrow's Sake, Start Living Well Today," the fair encourages a transformational mindset in attendees through learning and experiential opportunities regarding sustainable living.

Admission: Advance registration is required (1,000 yen in advance, 1,300 yen on the day, free for those with invitations, business visitors, and high school students or younger).

Registration Process

Please visit the official website to access the registration form and fill in necessary information like your name and email address. General attendees can input the invitation code "SDFE26" during registration for free entry (failure to input this code incurs standard admission fees).

• - General Admission Registration
• - Business Visitors Registration
• - Press Registration

Local Revitalization SDGs Initiative

The initiative focuses on sustainable urban development and community revitalization, integrating SDGs’ principles to optimize policies and accelerate local issue resolution. By utilizing the 17 SDGs and 169 targets, a common language among diverse stakeholders—government, businesses, and citizens—ensures clearer understanding and cooperation on local revitalization goals.

The Cabinet Office is actively working on promoting Local Revitalization SDGs through selecting "SDGs Future Cities and Local Government SDGs Model Projects," operating a public-private collaboration platform, and engaging various stakeholders in these initiatives.

For extended information about the event, please consult the attached detailed event documentation.