BRP Establishes Its First European Flagship Store in Paris: A New Era for Powersports

BRP Opens Its First European Flagship Store in Paris

Introduction

On June 18, 2025, BRP Inc. officially opened its first European flagship store in collaboration with Canadian Motors, located at 8 Boulevard du Montparnasse in the vibrant heart of Paris. This landmark event signifies a crucial expansion for BRP as it positions itself as a leader in the powersports industry, especially within the electric vehicle segment.

A Localized Experience

The Paris store aims to provide customers with an immersive experience showcasing BRP's flagship Can-Am brand. The store will feature a diverse range of products, including the newly launched Can-Am Pulse and Can-Am Origin electric motorcycles, along with the latest Can-Am Canyon model, which is designed to be versatile and adventure-ready.

The selection represents BRP’s commitment to innovative and sustainable transportation solutions that resonate with today’s environmentally conscious consumers. Steve Pelletier, BRP’s Vice President and General Manager International, expressed enthusiasm for the new store, highlighting its location’s potential to engage with the local community effectively.

Electric Motorcycles: The Future is Here

Among the flagship offerings, the Can-Am Pulse and Can-Am Origin are designed to cater to modern urban needs without compromising performance.

1. Can-Am Pulse: This motorcycle is engineered for city life, featuring a lightweight, agile design perfect for urban commuting. It includes a 10.25-inch touchscreen display with Apple CarPlay, enhancing connectivity during rides via the BRP GO! App.

2. Can-Am Origin: Catering to off-road enthusiasts, the Origin model promises all-terrain capability with features like enhanced suspension and an off-road riding mode for those seeking adventure beyond city limits. Both motorcycles boast BRP’s proprietary Rotax E-Power technology, ensuring optimal performance and efficiency.

Equipped with options for both 11kW and 35kW power outputs, these models allow easy access for commuters. The lower power option requires only a standard car driver's license with a short training course, making it an attractive choice for those looking to upgrade their riding experience.

The Can-Am Canyon: Adventure Awaits

The introduction of the Can-Am Canyon marks a significant addition to BRP’s three-wheel lineup. Billed as the most versatile vehicle in its class, this model is designed to accommodate a variety of riding experiences, from leisurely countryside excursions to long adventures on hilly terrains. Its advanced features ensure that riders can enjoy their journeys without stress.

Not to be overlooked is the classic Can-Am Spyder, renowned for its powerful performance and sporty comfort, making it ideal for long road trips and city exploration. For those who crave spontaneity, the Can-Am Ryker offers easy handling at an accessible price, supporting riders of all experience levels.

A Commitment to Innovation

BRP’s flagship store embodies more than just retail; it serves as a hub for innovation, community engagement, and environmental responsibility. With a floor space of approximately 144 square meters, the store is designed to enhance customer interactions and bolster brand loyalty while showcasing BRP's commitment to improving the riding experience through electric technology.

Additionally, the partnership with Canadian Motors, which already runs three other motorcycle dealerships across France, is expected to boost foot traffic and market presence significantly.

Conclusion

The opening of BRP's flagship store in Paris is not merely a business milestone; it is part of a broader strategy to enhance brand visibility and cater to the evolving demands of the European motorcycle market. With an emphasis on electric vehicles and a diverse product offering, BRP is paving the way for a sustainable future in powersports. This historic store stands as a testament to BRP’s dedication to innovation, quality, and meaningful interactions with riders worldwide.

The company continues to expand its dealer network, with more than 450 distributors and dealers in the EMEA region, affirming its position at the forefront of the powersports industry. Stay tuned for what’s next in the evolving journey of BRP.