#Japan #Tokyo #MIXI #MINIMO #Beauty App

MINIMO's New Last-Minute Discount Service

On July 7, 2025, the salon staff reservation app, MINIMO, provided by MIXI, commenced its new last-minute discount service. This initiative aims to cater to both beauty customers and salon staff who can benefit from the flexibility of booking and filling appointments on short notice.

The MINIMO App

Since its launch in January 2014, MINIMO has allowed users to book appointments directly with various salon professionals, including hairdressers, nail technicians, eyelash designers, and estheticians, all at their convenience, 24/7. The application has constantly sought to resolve challenges within the beauty industry and enhance its dynamism through various user-friendly features.

In recent years, there's been a marked rise in customers seeking immediate salon appointments, with MINIMO reporting that approximately 20% of their bookings are for the same day. Concurrently, salon professionals have expressed frustrations over last-minute cancellations and the difficulty of attracting new clients when openings arise, often needing to rely on social media to fill gaps. The new last-minute discount service aptly addresses the dual needs of consumers and service providers.

Limited-Time Offers

Through the app, customers can access exclusive same-day menu options on popular services such as hair color, haircuts, nails, eyelash extensions, and eyebrow shaping with discounts of over 10%. This enables users not only to schedule their regular treatments but also to try out new services that they may have been considering at a more manageable cost.

In efforts to further spread awareness of the last-minute discount service, MINIMO has collaborated with actress and model Ruki Sekiya for a new web commercial (WebCM), set to launch on the same day as the service. The advertisement will highlight the convenience and value of the last-minute deals, leveraging Sekiya’s charm to resonate with potential customers wanting to book on short notice.

WebCM Details

• - Title: MINIMO Last-Minute Discount - Hair Style Edition (30 Seconds)
• - Release Date: July 7, 2025
• - Platforms: TVer, ABEMA, and various social media advertisements (X, Instagram, YouTube, TikTok, etc.)
• - Link: Watch Here

Featured Talent Profile:
Ruki Sekiya
Born on August 8, 2006, in Chiba Prefecture, Ruki began her career in 2018 as an exclusive model for 'Nico☆Puchi,' followed by roles in 'Nicola' and 'Seventeen'. She has also appeared in series such as NHK E-Tele’s “Suien Saaa” and Nippon TV’s “Ikuta Family Morning”. In 2025, she will feature in NHK’s evening drama “I Am Always So Chill Season 2”.

About MINIMO

The MINIMO app, which began service in January 2014, connects beauty salon staff and customers, enabling direct communication for booking appointments. Salon staff can share their styling photos, salon information, and treatment prices, allowing customers to find and reserve the right professionals for their needs. As of April 2025, there have been over 7 million downloads achieved for the MINIMO app.

Moving forward, MINIMO aims to continue enhancing communication between salon professionals and customers, striving to be a beloved beauty service for everyone.

For more information, visit the MINIMO Official Site or check out MINIMO on Twitter.

Application Overview

• - Name: MINIMO
• - Price: Free
• - Compatible Devices:

- iOS: iOS 15.0 and later
- Android™: Android 9.0 and later

• - Instructions: Search for “MINIMO” in your store
• - Download link: Download MINIMO.

About MIXI

MIXI's mission is to foster rich communication and create surprising happiness in the world. The company provides services such as 'mixi', 'Monster Strike', and 'Family Album Miten', focusing on togetherness in communication. With a philosophy centered on “User Surprise First,” MIXI strives to create opportunities for deeper, richer emotional connections, contributing to a compassionate society.

Please note that the names, trademarks, and logos associated with MIXI and MINIMO are the property of MIXI Co., Ltd.