agnès b. Launches a Special Kids Collection with Artist Mayumi Yamase

On July 29, 2026, agnès b. will unveil a special collaboration collection featuring renowned painter and artist Mayumi Yamase, as part of the 'agnès b. Enfant' kids line. This exciting collection embodies the essence of playfulness and creativity, perfect for the young and fashionable.

Mayumi Yamase holds a unique connection to agnès b., having worked at their Covent Garden shop in London and having cherished the brand's clothing since childhood. To celebrate this partnership, the 'Les copains!!' kids membership will feature original gift wrapping designed by Yamase starting in 2024.

The collection brilliantly infuses Yamase's original artwork into various agnès b. kids and baby items, including iconic cardigan impressions and a variety of tees. The back of the cardigan showcases a bold print from an exclusive drawing made for this collection, while both short-sleeve and long-sleeve T-shirts and baby rompers display different playful artworks that are sure to delight parents and children alike. Additionally, the collection features a blanket and bib, ideal for baby gifts. It presents a harmonious blend of art and fashion, creating a truly special line.

agnès b. and Artistic Collaborations

agnès b.'s designer, Agnes Troublé, is known for her passion for contemporary art, including photography and graffiti. Since 1984, she has operated the Galerie du Jour in Paris, dedicated to supporting young artists and collecting artworks from various creators. Since 1994, she has introduced t-shirts designed by both famous and emerging artists each season, furthering her commitment to art within fashion.

Collaboration Collection Details
The agnès b. × Mayumi Yamase collaboration collection will be available at select agnès b. stores and the official online boutique starting on July 29, 2026.

Special Event

To celebrate the collection launch, a special event will be held on August 1, 2026, at the agnès b. Matsuzakaya Ginza Rue du Jour store. This event invites families to experience the intersection of art and fashion alongside Mayumi Yamase, the collaborating artist.

Special Talk Show
A talk show featuring Mayumi Yamase and agnès b. staff will delve into the inspirations behind this collaboration, her artistic journey, and parenting experiences.
Date: August 1, 2026, from 14:00 to 14:30
Location: agnès b. Matsuzakaya Ginza Rue du Jour store
Registration opens on July 16 and closes on July 26 at 23:59.

Original Tote Bag Workshop
Families are invited to create original tote bags using motifs designed exclusively for this collection.
Date: August 1, 2026, from 11:00 to 17:00
Location: agnès b. Matsuzakaya Ginza Rue du Jour store
Age: 4 to 12 years (must be accompanied by a guardian)
Limited to 15 groups, with a maximum of 4 individuals per group.
Fee: ¥4,950 (to be paid on the day of the workshop)
Registration begins on July 16 and ends on July 26 at 23:59.

Artist Profile

Mayumi Yamase
A painter and artist born in Tokyo in 1986. She spent her childhood in the United States and moved to the UK upon graduating from high school. Studying fine arts at Chelsea College of Arts, she is now based in Tokyo. Follow her artistic journey on Instagram @zmzm_mayu.