MICE Casting: A New Era in Event and Performer Matching
The MICE industry is on the brink of a significant transformation with the upcoming launch of a new service named
MICE Casting by the
MICE Platform Inc., a subsidiary of Softbank Group. This platform aims to streamline the process of connecting event hosts with a diverse array of performers, including moderators, talents, and instructors. Scheduled to begin operations in early April 2026, MICE Casting promises to address longstanding inefficiencies in the event planning and execution landscape.
In the current landscape, the process of hiring talent for events, training, and promotions often remains analog and cumbersome. Event hosts tend to rely on limited personal networks, resulting in a narrow pool of candidates and lengthy selection processes. On the other hand, suppliers, or performers, frequently miss out on potential gigs due to insufficient event information or excessive costs related to securing new opportunities. This disconnect leads to missed possibilities that could otherwise flourish in a more interconnected marketplace.
MICE Casting aims to revolutionize this system. Through the service, event organizers will be able to conduct online searches for suitable suppliers without the need for antiquated methods. They can easily send invitations, adjust terms, and finalize selections all from a user-friendly digital interface. This increased efficiency translates into a better experience for both hosts and suppliers, allowing hosts to focus on the creative aspects of their events while suppliers can showcase their profiles and gain access to new opportunities.
In preparation for the official launch, a
pre-registration campaign is set to kick off on April 1, 2026, targeting a wide range of suppliers, including entertainment agencies, instructors, hosts, and industry influencers. This campaign features a reduced service fee from 25% to just 15% for those who register ahead of time, encouraging early adoption of the platform and helping suppliers achieve sustained profitability in the long run.
MICE Platform Inc. is dedicated to pushing forward the digital transformation of event casting through MICE Casting. By creating innovative connections between entertainment agencies and companies, as well as reinforcing collaborations between the MICE and entertainment industries, MICE Platform is poised to contribute significantly to the growth and evolution of the event sector.
Who Can Register?
MICE Casting is designed for a broad array of suppliers, which may include but are not limited to:
- - Entrepreneurs, executives, and company officers
- - Investors
- - Consultants and analysts
- - Researchers and professors
- - Medical professionals
- - Mental health experts
- - Lawyers and legal advisors
- - Political figures and government representatives
- - Journalists and editors
- - Commentators and critics
- - Hosts, narrators, and reporters
- - Engineers
- - Writers and creators
- - Directors and producers
- - Talents, models, and comedians
- - Actors and voice actors
- - Influencers and streamers
- - Athletes
- - Culinary and beauty experts
- - Others
Both individual and corporate registrations are welcome, enabling a diverse mix of talent to be part of this innovative service.
Early Registration Campaign Details
to foster initial participation, those who register before May 2026 can enjoy reduced fees, ensuring they can maximize their earning potential. Interested parties can sign up through the following link:
MICE Casting Registration.
About MICE Platform Inc.
Established under Softbank Group, MICE Platform is committed to accelerating digital transformation in the MICE sector. It offers an array of services including venue booking solutions and video streaming platforms, all aimed at supporting event organizers. As the MICE market continues to grow, the company focuses on driving innovative value propositions for both event hosts and venue operators, ensuring sustained progress within the industry. For more information, visit
MICE Corporate Site.