#Japan #Tokyo #Myoujo Foods #Charumera #Hokkaido Scallops

Myoujo Charumera: A Flavorful Renewal with 100% Hokkaido Scallops

Myoujo Foods Co., Ltd. is refreshing its beloved Charumera product line on September 1, 2025, introducing eight variations of the popular bagged noodles and three cup noodle options. This exciting update will utilize essence derived exclusively from 100% Hokkaido scallops, enhancing the flavor profile of each product.

For nearly six decades, Charumera has captured the hearts of noodle lovers since its inception in 1966. Recognized for its commitment to quality, Myoujo Foods responded to the challenges faced by domestic scallop producers in 2024 by incorporating solely domestically sourced scallop extracts into its recipes, resulting in an uptick in consumer satisfaction.
With this latest product line refresh, Myoujo is placing a spotlight back on scallops—the core ingredient that defines Charumera—by ensuring that all broth formulations proudly feature 100% Hokkaido scallops. The packaging will prominently showcase an icon that indicates the use of premium Hokkaido scallops, making it easier for customers to identify the authenticity of the ingredients.

As part of its autumn-winter strategy for 2025, Myoujo is promoting the slogan: “Noodles of Myoujo: A Declaration of Staple Noodles.” This campaign encourages families to incorporate bagged noodles into their daily meals, emphasizing that each of the newly renovated Charumera varieties can effortlessly transform into a hearty main course with the addition of favorite toppings. To support this initiative, Myoujo's website features a dedicated "Chachatto Charumera Recipe" section (https://www.myojofoods.co.jp/charumera-recipe/), offering an array of quick and easy recipe ideas for making Charumera a delightful centerpiece at mealtime.

The new Charumera offerings include:

• - Soy Sauce Ramen: Featuring a delightful blend of scallop and beef flavors in a rich soy sauce broth, complemented by meticulously crafted noodles.
• - Miyazaki Spicy Noodles: This exciting variant combines scallop essence with a zesty blend of garlic and roasted chili, providing a lively punch to traditional soy sauce broth.
• - Barikata Kottsu Tonkotsu: A robust non-fried noodle that offers the perfect combination of firmness and elasticity, exemplified by its pork bone broth enriched with fried garlic aromas.
• - Miso Ramen and Shio Ramen: Each boasts a deep umami note thanks to expertly blended scallop extracts, enhancing the comforting experience of warm, filling ramen with distinctive flavors.

Additionally, Myoujo will be upgrading its cup noodle line—Charumera Cup—using the same pristine 100% Hokkaido scallops for the three popular variants. The cup options will include:

• - Cup Soy Sauce: Highlights a robust beef flavor paired with scallop essence, featuring noodles with a slick and tender bite.
• - Cup Miyazaki Spicy Noodles: An invigorating bowl armed with spiced oils and scallops to enliven the palate.
• - Cup Barikata Tonkotsu: Non-fried noodles paired with savory broth that highlights the essence of pork and scallops, creating a meal that is both hearty and delicious.

Each of these products has been crafted with meticulous attention to detail, emphasizing quality and taste. This commitment to excellence ensures that customers can enjoy the rich flavors of Myoujo Charumera as a reliable and comforting meal option for every household.

In conclusion, as Myoujo Foods gears up for the upcoming launch on September 1, 2025, families are invited to rediscover the warmth and depth of flavor found in a bowl of Charumera, now enhanced by the essence of Hokkaido's finest scallops.

Note: All scallop extracts used in these products are sourced from Hokkaido.