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NISHIKIYA KITCHEN Names 'Curry of the Year' for 2025

NISHIKIYA KITCHEN, a specialist retailer known for its extensive range of ready-made foods, including around 120 types of retort curry, has officially announced its pick for 'Curry of the Year' for 2025. Choosing a dish that embodies the concept of 'making the world’s cuisines easy to enjoy,' the company conducted a survey among its dedicated staff, culminating in the selection of the delightful 'Soup Curry' as the star dish of the year.

This is the first soup curry introduced by NISHIKIYA KITCHEN, and it has been garnering rave reviews since its launch in April 2025, achieving an impressive total of approximately 30,000 servings sold. Even amid the challenges of rising food prices and concerns about household budgets—commonly referred to as 'Reiwa Rice Crisis'—the hearty and satisfying nature of the Soup Curry has resonated with many customers.

Survey Details and Results

From November 4 to November 11, a survey was conducted among 70 NISHIKIYA KITCHEN staff members. They were asked to vote on the standout products released in 2025 and those that had gained popularity through media features. The results revealed that 'Soup Curry' was the clear favorite, capturing the highest number of votes.

Voting Results:

1. Soup Curry (two varieties)
2. Spicy Tomato Beef Curry
3. Lemon Cream Chicken Curry (10th Anniversary Special)
4. South Indian Chicken Curry & Keema Curry
5. Butter Chicken Curry

Insights from Product Developers

The creators behind NISHIKIYA KITCHEN's 'Soup Curry' shared their insights on the creation process:

• - Bone-in Chicken and Chunky Vegetable Soup Curry (by Meguro): "I have fond memories of sampling various soups in Hokkaido, the birthplace of soup curry, before jumping into the prototype phase. It was a challenging process, filled with many first-time experiences, but after countless tests at the factory, we were able to achieve a satisfying dish full of ingredients."

• - Pork Belly and Egg Spicy Soup Curry (by Konno): "Though simple in flavor, the soup's complex spice aroma took significant effort to perfect. The cubed pork is carefully processed to allow the flavors to penetrate, which is the secret to its deliciousness!"

The Road Ahead for NISHIKIYA KITCHEN

Despite facing economic challenges, NISHIKIYA KITCHEN continues to embrace new challenges, aiming to bring joy and deliciousness to everyday dining. Their commitment to making life easier for customers while providing high-quality meals stands strong.

Signature Dishes and Philosophy

NISHIKIYA KITCHEN is committed to showcasing the true flavors of ingredients while avoiding reliance on food additives. Their motto focuses on providing ready-made meals as an easy option, prioritizing customer convenience without compromising on quality. The signature menu includes:

• - Butter Chicken Curry – A culmination of over a decade of study in India, it is a staple that embodies their culinary journey.
• - Corn Potage – A beloved classic that has remained unchanged for over ten years.

Products can be found at seven direct-managed locations in Tokyo and Miyagi, as well as their official online store. NISHIKIYA KITCHEN's contributions have been recognized across various media platforms, including significant appearances on television.

As NISHIKIYA KITCHEN continues to innovate with its offerings, fans can anticipate even more delicious surprises in the years to come. For more details or to purchase their products, visit their official online shop.