#Japan #Tokyo #Reborn Project #Endless Company #Vaccine Donation

Endless Company's Charity Initiative

Endless Company, based in Taito, Tokyo, is known for its creative approach to jewelry and accessory design. Headed by CEO Sho Ekifuu, the company has taken significant strides in aligning its business practices with the United Nations' Sustainable Development Goals (SDGs). In September 2025, Endless initiated a donation program aimed at collecting unwanted accessories from its customers to support charitable causes.

Collection Period and Locations

From September 1 to September 30, 2025, customers were encouraged to drop off their old accessories such as beads and various jewelry components at designated collection boxes. This initiative spanned 130 stores including: 53 from PARTS CLUB, 64 from LUNA EARTH, 11 from ruinas, and all locations of Mira LABO. A remarkable total of approximately 40.7 kg of accessories were collected during this period.

Donation and Vaccine Delivery

On October 17, 2025, the collected accessories were donated through the Reborn Project, operated by GoodService Co. In this project, unwanted items are exported to developing countries, then sold locally, with a portion of the profits going to vaccine donations. This partnership specifically aims to provide vaccines to children in Myanmar, Laos, Bhutan, and Vanuatu through the Japan Committee for UNICEF (JCV). The generous contributions from customers during this initiative are estimated to result in the delivery of approximately 1,300 to 1,450 vaccine doses.

Expanding Participation

Endless Company is actively seeking to expand its network to include more corporate and organizational partners willing to partake in the unwanted accessory collection efforts. Businesses interested in collaboration can reach out via the inquiry form on the company’s website. The company firmly believes that collective efforts can significantly amplify the impact of charitable initiatives.

Convenient Donation Options

Understanding that not all customers can visit the physical locations to donate items, Endless has introduced a mail-in option for those wishing to contribute unwanted accessories. As of March 1, 2022, donors can send their unused accessories directly to Endless Company’s headquarters at the following address:

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Endless Co., Ltd.
Unwanted Accessories Collection
1-20-1 Yanagibashi, Taito-ku,
Tokyo 111-0052, Japan
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Note: Donors are asked to consolidate accessories into a single package without individual wrapping. There’s no need for prior notice before sending items, and shipping costs will be the responsibility of the donor.

Conclusion

The commitment shown by Endless Company in implementing this accessory collection and donation initiative reflects a growing trend of businesses taking proactive roles in societal issues. By guiding their efforts toward the betterment of global health, especially for children in underprivileged areas, Endless exemplifies how even small actions can lead to significant change.
The initiative not only helps in recycling and re-utilizing resources but also ensures that children's lives are positively impacted. Companies like Endless are paving the way for a more socially responsible approach to business in the contemporary market.

For further inquiries, please contact Endless Co. at 0120-468-290 (toll-free) or visit Endless Company.