#Japan #Tokyo #Baby Shark #Pinkfong #Bebe Fin

The Pinkfong Company's New Venture in Japan

The Pinkfong Company, a global leader in family entertainment, has officially announced its expansion into the Japanese market by establishing its fifth overseas office in Tokyo. Following its operations in Los Angeles, Shanghai, Hong Kong, and Singapore, this strategic move marks a significant commitment to strengthen its presence in a country renowned for its culture of characters.

With popular intellectual properties (IPs) such as "Pinkfong," "Baby Shark," and "Bebe Fin," the company aims to launch various initiatives, including offline performances, content distribution, and diverse partnerships that can enhance fan engagement in the region. The company’s Tokyo operations will be spearheaded by Ju Hae-min, the Chief Business Officer (CBO) of The Pinkfong Company, while the office is situated in Kocca CKL Tokyo at Toranomon.

In line with the launch of its Japanese branch, Pinkfong participated in the "Play! Learn! Festival" held from April 4 to 6 at Akasaka, offering exciting interactions with Japanese fans. Organized by TBS, this event saw an impressive turnout of over 26,000 visitors last year, a number that ballooned to more than 30,000 this year. The theme for this year's festival was "An Exciting Door to Open and Explore," featuring numerous hands-on activities that allow children to learn through play.

At the festival, Pinkfong showcased various interactive content centered around "Baby Shark" and "Bebe Fin." Attendees could explore a booth that recreated the "Bebe Fin House" from the animated series. Additionally, a stamp tour was organized, where participants completed missions to earn exclusive Bebe Fin goods. Notably, the event featured a "Sing-Along Show" presented by the newly debuted Bebe Fin triplets and an exciting attraction in collaboration with Japan's popular kids’ park, "Little Planet," themed around "Baby Shark."

The Pinkfong Company has already achieved remarkable success in Japan. In June 2022, it recorded an impressive attendance of over 128,000 visitors at a pop-up store in collaboration with Little Planet, representing a 132% increase compared to the previous year. Furthermore, since last year, the company has been working closely with Lawson, one of Japan's leading convenience store chains, making its character products available in over 14,000 locations nationwide. In the latter half of last year, a sound book released by the company became a hit, selling over 130,000 copies within just six months.

Adding to its success, in May 2023, Pinkfong launched a webcomic titled "Moon Shark: I Became a Star While Supporting My Faves?!" on the digital comic platform LINE Manga, quickly climbing in recognition and influence, especially among Gen Z and younger demographics. The hit musical "BABY SHARK LIVE! The Hidden Treasure" continues to entertain audiences, with performances scheduled across various locations in Shizuoka, Tokyo, Chiba, and Kobe for 2024 and into 2025.

Through establishing a presence in Japan, Pinkfong aims to deepen its understanding of the local market and develop more engaging content and products suited to Japanese consumers. Leveraging its proven IP strengths and competitive content on a global scale, Pinkfong is poised to build a new success story in this character-centric nation.

About The Pinkfong Company

The Pinkfong Company thrives as a global entertainment enterprise dedicated to providing joyful experiences worldwide. Utilizing its flagship brands, including "Pinkfong," "Baby Shark," and "Bebe Fin," the company offers a diverse range of content, from original animations to world tours and interactive games, aiming to connect people through engaging media. Currently, The Pinkfong Company is expanding its business across animations, performances, and publications, including a nationwide tour of the Baby Shark musical in Japan, streaming through platforms like Netflix and U-NEXT. For more information, visit Pinkfong's official website.