Proya Cosmetics at Cosmetic 360: Defining Tomorrow's Beauty Standards

Proya Cosmetics, a leading name in the Chinese cosmetics industry, recently participated in the 11th edition of Cosmetic 360, held at the iconic Carrusel du Louvre in Paris. This year's theme, "Predictions", provided the perfect backdrop for Proya to present its innovative strategies and scientific breakthroughs, highlighting its role in shaping the future of beauty.

As the company showcased, advancements in artificial intelligence (AI) have become pivotal across various sectors within the beauty industry. Proya's applications of AI extend into consumer analysis, product research and development, manufacturing, and marketing, positioning the brand at the forefront of AI in the Chinese cosmetics sector.

Juncheng HOU, the founder and president of Proya Cosmetics, expressed his enthusiasm, stating, "It is an honor to share our company's journey, our commitments, and investments towards a global future in cosmetics. Innovation is central to our approach, and Cosmetic 360 presents a valuable opportunity to engage with the international community. The themes of 'Predictions' align perfectly with our goal to anticipate the creation of future cosmetics and adapt promptly to consumer expectations."

Among Proya's nine distinguished brands are PROYA, Timage, and OffRelax, all of which exemplify the company's commitment to excellence and sustainability—core principles guiding its quest to innovate and reinvent beauty products.

Highlights of Proya's Product Innovations

1. PROYA: The Power of Scientific Anti-Aging
The Advanced Nutritional Rejuvenating Essence PROYA 3.0 (Ruby Essence 3.0) reflects the brand's expertise in anti-aging solutions. This product features a unique patented ingredient, Ciclopeptide-161, recognized as the first cyclic peptide registered with China's NMPA. Clinical trials confirm significant improvements in eight wrinkle types within just four weeks, including a 58.59% reduction in expression lines. This formula balances high efficacy and gentle tolerance, backed by a rigorous 120-hour patch test showing a 72% reduction in irritation potential.

2. Timage: Simplified Professional Makeup
Founded by renowned makeup artist Tang Yi, Timage delivers its Cloud Radiant Cushion, combining an upper layer of ultrafine powder with a specialized cushion for a light finish. The innovative blend includes magnetic adherence powder for a luminous effect and encapsulated hyaluronic acid to hydrate dry areas, making it suitable for all skin types.

3. OffRelax: A New Era in Scalp Health
OffRelax revolutionizes scalp care with its anti-dandruff series employing two groundbreaking technologies. The world's first Anti-Dandruff Magnetic Cleaning Technology (Poly-AD) utilizes a positively charged polymer to target and neutralize the negatively charged funguses like Malassezia without irritation. Complemented by the brand's proprietary Microecological Regulation Technology AM-124, it promotes long-term scalp balance. Clinical studies from Shanghai Skin Disease Hospital highlighted significant dandruff reduction with no reoccurrence two weeks after use.

Collaborations and Innovations

To ensure it remains at the forefront of technology, Proya collaborates with academic institutions, hospitals, leading research institutes, and synthetic biology companies. Recently, the company teamed up with a pioneering firm that is innovating cosmetic research and personalized skincare through molecular-level AI prediction technology. Utilizing this AI-driven SaaS platform, Proya merges advanced predictive capabilities with extensive data resources to enhance ingredient testing in early stages, refine synergistic formulation development, and boost innovation accuracy and success rates.

Dr. Sun Peiwen, Proya's R&D and Innovation Director, will present the exploratory work and predictive findings from his team, showcasing innovative ingredient synergies made possible by AI.

About Proya Cosmetics

Founded in 2003, Proya Cosmetics quickly established itself as a leader in the Chinese market with a diverse range of highly effective facial, body, hair, and makeup products. The Proya portfolio features brands such as PROYA, Timage, OffRelax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA. For more information, visit Proya's official website.