SNIDEL 20th Anniversary
2025-08-13 03:39:44

SNIDEL Celebrates 20 Years With the Launch of FLOWER COLLECTION

Celebrating 20 Years of Style: SNIDEL's FLOWER COLLECTION



As part of its 20th-anniversary celebration, the women’s fashion brand SNIDEL has launched an exciting new collection featuring original floral motifs titled FLOWER COLLECTION. This stylish lineup is set to be available starting from August 21 across various retail channels, with exclusive early access on August 20 at 8:00 PM via their official online store and select e-commerce platforms like USAGI ONLINE and MASH STORE app.

EXCLUSIVE STORE OPENING


In addition to the online release, a limited pop-up store called SNIDEL TOKYO AOYAMA will open on the same day, showcasing exclusive color options available only in Tokyo's fashionable Aoyama district.

HIGHLIGHTED ITEMS IN FLOWER COLLECTION


The FLOWER COLLECTION consists of stunning pieces from SNIDEL, SNIDEL HOME, and SNIDEL BEAUTY, all emphasizing SNIDEL's signature elegant yet playful aesthetic. Here’s a sneak peek into some of the standout items:

Floral Print Shoulder Ribbon Dress


  • - Colors Available: Yellow (YEL), Pale Beige (PBEG), Navy (NVY), and an exclusive Light Blue (LBLU) only at SNIDEL TOKYO AOYAMA.
  • - Size: 0, 1
  • - Price: ¥23,980
This dress features flowing chiffon that elegantly sways with each step, complemented by shoulder ribbons made of solid plain fabric, adding a refined touch. Its shirred back design ensures a comfortable fit, making it perfect for any occasion.

Flower Jewel Button Cardigan


  • - Colors Available: Ivory (IVR), Navy (NVY), and exclusive Mint (MNT) and Pale Beige (PBEG) options at SNIDEL TOKYO AOYAMA.
  • - Size: Free (F)
  • - Price: ¥9,900
With charming floral motif jewel buttons and three-dimensional petal details, this cardigan effortlessly balances sophistication and femininity. The subtle embroidered SNIDEL logo adds an extra touch of refinement.

Flower Jacquard Knit Pullover


  • - Colors Available: Ivory (IVR), Mint (MNT), Pale Beige (PBEG), and Navy (NVY).
  • - Size: Free (F)
  • - Price: ¥8,800
This piece showcases a delicate jacquard knit that portrays floral designs while maintaining an elegant silhouette. It's versatile enough to pair with skirts or pants for various occasions.

Floral Print Mini Skirt


  • - Colors Available: Yellow (YEL), Pale Beige (PBEG), Navy (NVY).
  • - Size: 0, 1
  • - Price: ¥13,970
Made from lightweight chiffon, this mini skirt creates a spectacular flow with movement and features a corset-inspired waistband for a flattering silhouette.

Floral Print Tight Dress


  • - Colors Available: Brown (BRW), Pale Beige (PBEG), Navy (NVY).
  • - Size: 0, 1
  • - Price: ¥19,800
With a fitted silhouette and a chic design that allows for adjustments at the back, this dress brings a touch of sophistication to semi-formal events.

Margaret Earrings


  • - Color Options: Silver (SLV), Gold (GLD)
  • - Size: Free (F)
  • - Price: ¥4,620
These elegant floral earrings add a luminous touch to any outfit, suitable for both daily wear and special occasions.

SNIDEL HOME and SNIDEL BEAUTY Exclusives


The collection also includes items from SNIDEL HOME, such as the Margaret Set-Up priced at ¥10,780, and beauty accessories like the Margaret Lip Charm for only ¥880, providing versatile options for staying stylish at home or on the go.

HOW TO SHOP


The FLOWER COLLECTION will be available at all SNIDEL stores from August 21. However, customers can enjoy the early access opportunity through the official online store, USAGI ONLINE, and the MASH STORE app starting on August 20 at 8:00 PM. Note that pre-orders are limited to online channels only.

For more information about the brand, check out the official SNIDEL website or connect with them on Instagram.

Conclusion
SNIDEL's FLOWER COLLECTION beautifully encapsulates the essence of femininity and elegance, perfect for fashionistas looking to refresh their summer wardrobe. As SNIDEL celebrates 20 years of fashionable innovation and style, this collection is a testament to its enduring appeal and commitment to quality and design excellence.


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Topics Consumer Products & Retail)

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