Segway Powersports Expands the Off-Road Experience at EICMA 2025
Segway, a global leader in micro-mobility and motorized sports, has unveiled its latest product range and innovative systems at the 2025 EICMA (International Motorcycle and Accessories Exhibition) held in Milan from November 4 to 9. Under the captivating theme "SHOCKWAVE INCOMING," Segway's showcase highlighted the launch of the intelligent iFun system, which is set to transform the off-road adventure experience into a connected, shared, and enjoyable journey.
iFun System: Revolutionizing Off-Road Adventures
Powered by the iFun platform, which enhances the off-road experience with cutting-edge technology, Segway has integrated several exciting features that allow riders to share memorable moments with friends. The iFun system includes:
- - Multi-Angle Intelligent Video Recognition: Automatically captures and compiles highlights from every adventure into shareable clips.
- - Team Voice Intercom: Connects everyone in real-time, facilitating communication and coordination during group rides.
- - Smart Navigation and Data Synchronization: Enables users to track routes and driving statistics anytime and anywhere.
- - Cloud Connectivity: Allows seamless sharing of riding experiences with a more interactive community.
This modernized Segway family is prepared to conquer the European market, and the company has also introduced its new 2026 product lineup.
New Products for 2026
1.
Super Villain SX20T 4: This powerful off-road model features a potent engine that delivers over 250 horsepower, offering a performance boost of 6%. Designed for four passengers, the spacious layout ensures that family and friends can share in the thrill of the ride. Its race-type suspension paired with 35-inch off-road tires ensures stability and comfort over varied terrains.
2.
UT10 Pro HVAC: A versatile UTV that combines performance with everyday practicality. It boasts an improved powertrain with electronic shift capabilities for smoother performance and responsiveness. The fully enclosed cabin with HVAC control provides year-round comfort, while the smart cockpit and electric loading bed make it ideal for both work and outdoor recreation.
3.
AT10 W Mud: Tailored for fearless adventurers, this model features a one-meter fording depth and boasts a powerful 97 horsepower designed to dominate muddy terrains. Its wide 58-inch chassis enhances stability and control, along with improved range and traction.
Commitment to Innovation
With intelligent systems and a continuously expanding product portfolio, Segway Powersports is dedicated to meeting the diverse needs of riders on various terrains and lifestyles. From high-performance vehicles designed for extreme off-road adventures to versatile models suitable for casual use, Segway blends cutting-edge engineering with advanced connectivity features.
Guided by its brand spirit, "Fear No Place," Segway is focused on innovation to reshape the future of smart off-road mobility. Whether tackling tough terrains, exploring new locations, or sharing unforgettable moments in dynamic riding communities, Segway is not just making journeys smarter and more connected but also more engaging and enjoyable for riders worldwide.
Join Segway at Booth A74, Hall 18, for an exhilarating riding experience at EICMA 2025.
About Segway
Since its inception in 1999 with the revolutionary Personal Transporter, Segway has been at the forefront of micro-mobility. With a mission of "Simply Moving," the company strives to simplify the movement of people and goods while enhancing daily life quality and efficiency. Over the years, Segway has redefined short-distance transportation and consumer robotics. Today's offerings include electric scooters, go-karts, e-bikes, motorized vehicles, and personal robots, all of which demonstrate Segway's commitment to pioneering the future of mobility through innovative technology.