#Japan #Tokyo #Shinjuku Gyoen #JAPAN GOLD LABEL #mumea

A Commemoration of Shinjuku Gyoen's 120th Anniversary

This year marks a significant milestone for Shinjuku Gyoen National Garden, commemorating 120 years since its opening. To celebrate this occasion, JAPAN GOLD LABEL has partnered with renowned illustrator mumea to create an exclusive line of merchandise that pays homage to the garden's lush landscapes and diverse wildlife.

The Historical Significance of Shinjuku Gyoen

Shinjuku Gyoen has a rich history that dates back over four centuries. Initially given to Tokugawa Ieyasu's retainer, this land evolved through various stages, coming under government ownership during the Meiji era. After serving as an agricultural research facility and botanical garden, it officially opened to the public as a royal garden in 1906. Today, the garden attracts around 2.8 million visitors annually, being a renowned oasis in the heart of Tokyo and an essential site for international diplomacy. In 1949, it was designated as a national park, making it accessible to the general public.

As a testament to its historical importance, the garden has evolved into a cultural and recreational hub featuring a variety of seasonal flora that captivates visitors year-round. In 2020, the establishment of the National Parks Discovery Center at the Information Center further exemplified its commitment to ecological education and outreach to international tourists.

Collaboration with mumea

As part of this 120th-anniversary celebration, mumea has been commissioned to design unique illustrations for JAPAN GOLD LABEL’s merchandise. One of the standout pieces, titled "Ever Green", captures the essence of Shinjuku Gyoen with its rich greenery and vibrant seasonal plants such as roses, pansies, and daffodils. The artwork reflects the serene atmosphere of the garden, depicting iconic birds such as kingfishers and various other avian species found within the park.

Mumea shares, _"I wanted to translate the expansive greens, rich nature, and historical gardens into my art. The feeling of laying on the grass and watching waterbirds is something that fills me with joy, and I’m honored to contribute to the garden's 120-year legacy through my illustrations._"

Signature Products

The merchandise collection includes:

• - T-shirts available in various sizes (S, M, L, XL)
• - Postcards and posters (A2 size)
• - Notebooks (A5)
• - A special set of Japanese soba-choko cups featuring illustrations of kingfishers and roses.

The soba-choko cups are crafted through a collaborative effort that incorporates traditional Japanese craftsmanship, showcasing the beauty of the past while standing the test of time. The cups will be sold in a luxurious set presented in a paulownia wood box.

When and Where to Buy

The first wave of the "Ever Green" merchandise will be available starting from August 19, including T-shirts and postcards. Other items will be launched gradually throughout September, but supplies are limited, so early purchase is advisable.

The products can be found at the JAPAN GOLD LABEL store located within the Shinjuku Gyoen Information Center, a dedicated space that highlights the finest selections from Japan’s national parks.

About mumea

Mumea, founded by Tomoko Maeda after graduating from Tama Art University, specializes in textile prints inspired by nature and various cultural motifs. Each piece tells a story and aims to resonate emotionally with the wearer. Their art is both whimsical and nostalgic, making their products timeless and captivating.

For more details, you can visit mumea’s Instagram page at mumeaconco.

About NANAROKU

The NANAROKU series represents high-quality Japanese craftsmanship, featuring unique tableware that reflects the rich materials of the country. With a focus on timeless design, these soba-choko cups fit seamlessly into any cultural setting.

To learn more about NANAROKU, visit nana-roku.

About JAPAN GOLD LABEL

Operated by Cocoon Lab since July 2020, JAPAN GOLD LABEL serves as a select shop spotlighting products connected to Japan's national parks. Cocoon Lab engages with various social issues and promotes connections among businesses, administration, and communities.

For inquiries, please contact Cocoon Lab at: [email protected].

This collaboration of art and nature not only celebrates a significant milestone but also enhances the connection between individuals and the beautiful environment we cherish.