#Japan #Tokyo #AI Transformation #Freelance Support #Geeks

GEEKS to Highlight AI Transformation at 2026 Seminar

GEEKS, a leading player in the freelance IT matching sector, will participate as a featured company at the advanced case study seminar organized by Funai Soken Human Capital Consulting on September 4, 2026. This seminar aims to explore innovative practices within the human resources industry, particularly focusing on the integration of Artificial Intelligence (AI) into business models.

Background of GEEKS' Participation

Since its inception in 2007, GEEKS has been dedicated to the mission of creating a new standard for working styles. The company's core offering revolves around supporting IT freelancers and bridging them with enterprises. The shift towards AI-driven business structures, commonly referred to as AX (AI Transformation), has become imperative across various industries, and the talent sector is no exception.

As the landscape continues to evolve with AI's expanding capabilities, GEEKS has proactively positioned itself to adapt to these changes. In November 2025, the company formulated the 'GEEKS AI Statement', intended to enhance organizational development by fostering collaboration between human talent and AI technologies. Key challenges faced by the human resources industry, such as the personalization of sales efforts, inconsistent information management, and increased administrative tasks, necessitate a strategic shift towards AX for improved efficiency and quality. GEEKS aims to support the growth of AI-Native sales personnel through these efforts.

Moreover, many of GEEKS' client companies are witnessing advancements in coding automation driven by AI, while facing a shortage of high-value human resources, such as IT and AX consultants, project managers, and full-stack developers. This situation marks a transformative phase in the IT talent market, compelling businesses to reassess their staffing strategies.

In June 2026, GEEKS will introduce its 'AX Advancement Platform', which focuses on transforming its sales organization into a Business Development (BizDev) format and facilitating the transformation of IT freelancers into a talented community. The company has already begun providing reskilling and skill enhancement opportunities for over 24,000 registered IT freelancers through 'GEECHS JOB', supporting their transition into high-value talent.

As a culmination of its efforts, GEEKS was honored with the GOLD award at the 2026 Freelance Agent Awards, recognizing its longstanding commitment to supporting IT freelancers over the past two decades.

Given these developments within the industry, GEEKS was invited to present at the Human Capital Consulting Advanced Case Study Seminar 2026. During this event, Company Directors Chihiro Naruse and Shohei Terada will share their expertise regarding the implementation of AX strategies, aiming to reveal new possibilities within the human resources business sector during the AI era.

Event Overview

• - Event Name: Human Capital Consulting Advanced Case Study Seminar 2026
• - Date: September 4, 2026
• - Time: 1:00 PM - 6:00 PM
• - Location: GEEKS Headquarters, Shibuya Scramble Square, Shibuya, Tokyo
• - Speakers: Chihiro Naruse (Director, IT Talent Department), Shohei Terada (Director, Business Development Department)
• - Registration Details: Registration is open on the official event page.

Speaker Profiles and Presentation Topics

Chihiro Naruse, Director, IT Talent Department

After graduating from university, Naruse worked at a general trading company and a PR consultancy before joining GEEKS in 2009. He has been pivotal in launching new business ventures and services and became the Head of the IT Talent Department in 2016, later assuming the role of Director. He will discuss:

• - Social challenges GEEKS addresses (IT & AI talent shortages and hurdles in small business DX promotion)
• - The polarization of IT freelancers amid the inevitability of AI applications and the pivotal transition in business models
• - GEEKS' initiatives in evolving toward the AX Advancement Platform
• - Advancing toward an AI-Native BizDev organization through human-AI collaboration

Shohei Terada, Director, Business Development Department

Having joined GEEKS in 2015, Terada has held various leadership roles, including Branch Manager in Osaka and Head of the Marketing & Development Department. Since January 2024, he has led the newly established Business Development Department. He will cover:

• - Practical applications of AI (AX) within the IT Talent Department and specific case studies
• - Demonstration of GEEKS AI's capabilities
• - Providing reskilling and skill enhancement opportunities to registered IT freelancers and establishing community networks.

Conclusion

GEEKS continues to spearhead innovations in the IT talent market, connecting freelancers and businesses to address emerging challenges. Join us at the seminar to explore the future of talent management and the role of AI in shaping the industry.